Pure Brand Communications

Since our founding, we have had a policy of no formal stratification titles. No VPs or SVPs. No Junior this or that. Just, at the most, a category of proficiency.

One of the reasons was to remove barriers in client meetings. To light a fire under "senior" people to earn their worth daily. And to liberate "junior" people to contribute to their highest ability, without preconceptions from clients based on a title.

Looks like we were onto something.

Attend a Meeting, Lose IQ: Science Says Meetings Actually Make You Dumber Research shows the IQs of many meeting attendees drops as soon as the meeting starts.

Behind the scenes at our shoot today with our friends at Community Table - Arvada Community Food Bank. Great way to end the week! 🍎🍉

Airbnb hoped to win over Chinese consumers but faced setbacks instead.

Airbnb won’t host a slumber party on China’s Great Wall after all Airbnb wanted to let people "call the Great Wall of China home" for a night.

Above all else, consumers want to be listened to.

Five Times Customers Asked For Change and Brands Actually Delivered it As McDonald's brings in paper straws after a customer campaign, Brandwatch shares five of our favorite examples of brands actioning customer requests.

The "spawn con ecosystem," explained.

The Best Influencers Are Babies Welcome to the lucrative world of spawn con.

Happy ! 🚲

Not pictured: Our bikes

It's the summer of... pickles. Fast food giants will wait to see if new products garner loyal fans or just buzz.

The KFC and Sonic Takes on a New Craze Sound Like Stunts, Except They Aren't The lesson: Listen to your customers, even when they sound a bit nuts.

Brands operating outside the fashion and beauty sphere

Cannes Lions 2018 looks to leaders in fashion and beauty for consumer insights. Speakers from these industries will speak to the convergence of technology and creativity, the experience economy, and brand building.

Fashion and beauty brands are infiltrating Cannes Lions - Digiday Speakers from brands including L’Oréal, Tommy Hilfiger, Rebecca Minkoff, Glossier, Covergirl, Diesel, Levi’s and more will be hosting and participating in discussions around modern branding, innovation in marketing and how technology influences creativity in their fields during this year's fest...

Sprint teamed up with the creator of the Mappiness 2.0 app to understand our relationship with technology. Pete learns that reclaiming and examining his digital data can help him live better.

Collecting You (In Partnership with Sprint from VICE Media) Can one man’s data be the key to his happiness?

88% of marketers aren't using data to its full potential. It's time brands develop data strategies that enable them to deliver the customized experiences consumers crave.

Infographic: The Importance of Using Data Effectively and Creatively 88% of marketers aren’t utilizing it to its full potential.

Is data inherently biased? Can we trust it to inform our decisions?

Content targeting is a more effective way for brands to reach consumers than audience data and it won't violate their privacy.

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers Zefr tested how different targeting methods performed across various campaigns.