The Drake Magazine

An interesting post on digital advertising:

Ad Spend Wasted On Invalid Traffic Reaches $63B Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers.

An intriguing study on digital advertising:

Ad Spend Wasted On Invalid Traffic Reaches $63B Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers.

Gotta ❤️ rural Oregon.

Lily Wonka doing her part at the Belleview, WA.

Aaand, we’re back. To all who’ve sent DMs since mid-Oct: The Drake IG acct was hacked on 10/17. So that’s why you haven’t heard back. (Well, that and college football. And steelheading. But mostly that.) We tried hard to recover it. Then realized we didn’t miss it much. Then tried some more. As is often the case in this industry, a friend knew a friend who knew a friend, etc. So here we are. Three months is a long time to be gone. The winter issue is out. Here’s everything else you missed: some peacock bass; a dog and some chickens in Brazil; with Lily at the Denver FF show; Beavs getting ass kicked by Notre Dame in Sun Bowl; Lily and a seal sculpture; baby goat calendar. That about covers it.

Headed to your mailbox… (minus the yellow lab hair) Most photos of the Tetons feature “The Cathedral Group”—highlighting the majestic Grand and all its pointy neighbors. But for those who ever lived and worked in Grand Teton National Park, the mighty bulk of Mt. Moran carried a different sort of weight, especially when framed by fall colors at this oxbow of the Snake, as A.J. Swentosky captured here. Thanks, as always, go to the photographers, writers, and advertisers who make this magazine possible. .photo .lance.robbins

Tomorrow Night! 7 o’clock. SLC peeps, hope to see you all there!

Authenticity check on isle four…
Who doesn’t love the classic “Crazy Charlie Salmonfly pattern”?

For the past 20 years, I have swung only orange-and-black flies on Saturdays, to honor my beloved Oregon State This guy with the sweet jacket knows the deal. And his buddy in the background knows what color to wear! 🏈

A classic find from The Jackson Hole Guide, written by the legendary Paul Bruun in March 1976. “His name is Jimmy Buffet. Maybe you’ve heard him.”