Public Label Agency
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Public Label is an independent agency driving brand growth through innovative commerce marketing.
From retail to immersive experiences, we create strategies that convert, amplify results, and make meaningful moves that matter.
Experiential isn’t just about the ‘wow’ moment, it’s about creating momentum.
When the same story follows your shopper from event to aisle, you’re not just building memories, you’re building sales.
09/08/2025
Every brand tells a story, whether you choose it or not.
We help you choose. And make it unforgettable.
From bold to warm, unique to professional, our work is built to match your voice and amplify it in the moments that matter most.
09/04/2025
Why should you tune into our podcast?
Because you're not here to play it safe.
Spark Sessions is for brand builders, shopper strategists, and marketers who want more than a vibe, they want results.
Hosted by Morgan McAlenney and Summer DuBois-Lenderman, we cover AI, activations, branding, and what it actually takes to break through.
No filler. Just bold thinking and sharp insights that spark action.
🎧 Catch up on our newest episode → https://open.spotify.com/show/6jF6ZJjqbMb8ni5YFNicVo?si=7df37905674b440d
09/02/2025
Your brand is memorable.
But, in a world where shoppers can scroll past you in 0.3 seconds, it’s not enough to be noticed, you have to be chosen.
At Public Label, we help brands create experiences, campaigns, and commerce moments that stick in minds and drive sales. Because the real win isn’t just brand awareness, it’s brand preference.
09/01/2025
AI isn’t a replacement, it’s a launchpad.
What happens when you push one product through 6 creative AI prompts?
The answer isn’t about the tech.
It’s about the imagination behind the input.
At Public Label, we use AI tools to accelerate ideation and unlock new visual directions, not to replace creativity, but to ignite it.
🌀 Explore the results and tell us: how are you using AI in your creative process?
The future of Experiential Marketing is Immersive Commerce.
In this episode, Brian Kittelson dives into the power of immersive commerce and authentic brand experiences, and why they’re essential to driving real engagement and conversion.
From the role of brand ambassadors to the impact of AI-driven personalization, Brian breaks down what it takes for brands, especially legacy players, to adapt and thrive in today’s rapidly changing marketing landscape.
👉 Tune in to learn how to build experiences that don’t just capture attention but create lasting connections.
https://open.spotify.com/episode/4OBDwTtXm9oG4DNDhaxTmL?si=s2dNe-gDRZGkm4vw2dhR8w&nd=1&dlsi=609bb8d2c2704a3b
08/27/2025
Shopify just became ChatGPT’s checkout counter, turning AI chats into instant shopping trips. 🛒
The funnel? Flattened.
The friction? Gone.
If your brand isn’t optimized for AI discovery, you may never be seen in the moment that matters.
https://blog.publiclabelagency.com/public-label/gpt-commerce
Myth: Coupons and discounts are the only way to win shoppers. 🚫
Reality: Price cuts might grab attention, but they don’t build lasting loyalty. ✅
Storytelling, unforgettable brand experiences, and authentic community connections keep shoppers coming back, long after the sale ends.
It’s commonly observed that 70-80% of purchase decisions are made in-store, yet most shoppers begin their journey online.
That means connecting scroll to shelf isn’t just smart, it’s essential ‼️
At Public Label, we bridge this gap with behavior-led strategies that drive conversion everywhere your shoppers are.
08/22/2025
Gen Z isn’t brand loyal? …Not quite.
They’re just loyal to values, not logos. For brands, that means it’s time to step up authenticity and social responsibility. Are you ready?
Read more about what Morgan had to say here: https://blog.publiclabelagency.com/public-label/do-brands-still-matter-do-they-matter-to-gen-z
08/21/2025
When we launched Spark Sessions, it wasn’t just to add another marketing podcast to the mix.
We built it because we wanted to say the quiet parts out loud, the real challenges in shopper, the shifts we see every day, the experiments worth watching.
No fluff. Just ideas that spark results.
🎧https://open.spotify.com/show/6jF6ZJjqbMb8ni5YFNicVo?si=c85a3f95ee8a42f7
08/21/2025
At Public Label, creativity doesn’t exist in a vacuum. Every concept we craft from the shopper journey to the shelf is built to drive movement.
Whether we’re designing an immersive retail experience or launching a DTC campaign, our approach is grounded in insight and built for action.
Because we don’t just make things look good, we make them work harder.
🧠 What does creativity with a purpose look like to you?
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3120 Blake Street
Denver, CO
80205