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https://www.brightlocal.com/blog/introducing-adventures-in-local-marketing/

Introducing 'Adventures in Local Marketing' - A BrightLocal Podcast Welcome to ‘Adventures in Local Marketing’ – the podcast that tells the stories from the front line of local marketing. In our very first episode, we sat down with local SEO expert, Greg Gifford, to chat about, well… everything!

One bad Google review leads to $750,000 compensation payout for lawyer An Adelaide lawyer who says he lost 80 per cent of his clients after a negative online review wins compensation from a woman he claims he never gave advice to.

In case you were wondering...

How Often To Post On Social Media: 2019 Success Guide Wondering how often to post on social media? Recent studies have shown the optimal posting frequencies for Facebook, Pinterest, Instagram and more. Learn to set the right times and even what to post with your FREE content guide.

Key local stats every marketer needs to know - Search Engine Land Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.

Google Makes Podcasts Searchable by Automatically Transcribing Them - Search Engine Journal Google Podcasts is making it possible to search for episodes based on what was discussed in a show.

We've updated our Local Search Ecosystem resource to show the online business information is distributed and flows in table formate. Easily sort by Data Source, Type, Display Platform, and Relationship. http://sprk.it/19a2

An old but good read

What is Google's Neural Matching Algorithm? - Search Engine Journal A review of what Google's Neural Matching Algorithm might be and how it might impact SEO.

How to Optimize Your Google My Business Listing [Updated May 1, 2018] With new features rolling out left and right, optimizing your Google My Business listing has never been a better idea — or more overwhelming. Kickstart your local SEO strategy by checking each of these essential optimizations off your list.

How reputation became a major ranking factor in SEO - Search Engine Land To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.

How to Add a Call Tracking Number to Your Google My Business Listing | CallRail Here is how to use call tracking in your Google My Business listing while ensuring NAP consistency, balancing marketing attribution with local SEO.