Cognoscenti Creative

The world of development is inherently long-lead, often keeping projects hush-hush for years while various teams diligently shape the vision in the background. As a branding studio, that means keeping much of our work close to the vest—which is why we’re so excited when public milestones move things (incrementally) forward!

One of these Colorado collaborations has been our work for Realberry—who recently announced the groundbreaking of the community at Avenue South in Loveland. We’re thrilled to be developing the brand for an elevated multifamily concept at the heart of this development, which draws from both the rich agrarian roots of Loveland’s rural history, as well as the uniquely walkable, community-driven ethos of Avenue South. More to come!

[𝘐𝘮𝘢𝘨𝘦𝘳𝘺 𝘨𝘢𝘵𝘩𝘦𝘳𝘦𝘥 𝘧𝘳𝘰𝘮 𝘷𝘢𝘳𝘪𝘰𝘶𝘴 𝘴𝘰𝘶𝘳𝘤𝘦𝘴 𝘧𝘰𝘳 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴—𝘤𝘳𝘦𝘥𝘪𝘵𝘴 𝘵𝘰 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴]

Personal taste is an admittedly tricky component of the branding process. On one hand, good taste is integral to our work as a creative studio. Yet as visual and verbal storytellers, we often have to put our own taste aside and inhabit the world of our clients, developing a brand that mirrors their reality, rather than our own. While we’re well practiced at putting distance between our personal preferences and what would benefit a business, it isn’t always so simple for our clients. Our latest blog post explores how brand positioning, in particular, helps bring clients into the creative direction process, developing a sense of depth and context that helps separate their preferences from what their brand really needs.

Read more: https://www.cognoscenticreative.com/news/why-personal-taste-shouldnt-guide-brand-strategy

We are so excited to make the cover for ’s relaunch! Collaborating with Edible—and having a place to pitch the stories we’re genuinely excited to write—has been such a meaningful part of our work to champion the Colorado food scene. Thank you to Chef Ras and to Ben and Rich for trusting us to share your stories in this feature on the city’s “Tortilla Renaissance”!

Congrats to co-founders Connor and Jordan on the opening of ! It’s fascinating to see a once-dilapidated roadside property transform into a design-forward, social lodging experience, and we couldn’t be more proud to have supported this evolution. The team’s open-minded, collaborative, and strategic approach to our positioning, naming and branding process truly helped make the outcome a success. If you find yourself down in Manitou Springs (or want to plan a Colorado staycation), this hotel has everything you need to ✨ roam free and rest easy ✨

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We had the pleasure of celebrating two (!) Denver client openings last week—and knowing the countless hoops chefs and restaurateurs jump through to get their concepts off the ground only made the occasion more celebratory. First up was : a neighborhood restaurant with just enough fine dining flair to make even the most familiar dishes feel nuanced and exciting. Chef is truly a master of flavor—we’re still not quite over the chimichurri that accompanied the steak frites or the demi glace on his lamb agnolotti. Then came —a pizza-centric concept that completely transforms the wood-fired game (with pies like marscapone / pecorino / black pepper / guanciale that bring to mind the transportive simplicity of cacio e pepe). Yet the not-so-sleeper hit on the menu was the salt-n-vinegar spinach: a crispy, light-as-air snack that we would gladly take over any potato chip. Congratulations Quincy, Danny + Justin! And thank you for trusting us to help tell your brand stories.

Rooted in the tradition of “ex libris” bookplates, our primary brand illustration for The Whit draws from multiple layers of storytelling. For wealthy families in the mid-1800s, owning books was considered an important sign of social stature. Similar to the choice of Greek Revival architecture, the owners of this home would have likely used books to convey a sense of intellectual or cultural sophistication. Yet at a time when book ownership was both rare and expensive, a custom bookplate was a common way to ensure a volume’s return to the owner’s library. This literary association also serves as a subtle nod to the property’s namesake, Walt Whitman.

In developing a modern ex libris for the brand, we drew inspiration from both the property’s lush gardens and the Garden District’s ornate cast-iron details. The result is an interwoven pattern of vines with one distinct bloom in the center. This magnolia blossom pays homage to prominent trees on the property and serves as a logo mark that can be used separately from the larger bookplate illustration.

We look forward to sharing more of this project when it opens later this year! In the meantime, read more about our process on our website: https://www.cognoscenticreative.com/the-whit

When naming The Whit, we were asked to avoid the French / European influences commonly found across New Orleans. Instead, the client sought a more Anglophilic personality for the brand, which dovetailed seamlessly with the history of the Garden District itself.

The Northern industrialists who founded Lafayette City were new to the South—and often, to their own wealth. For these titans of manufacturing and trade, the Greek Revival style of this mansion signified both reasoned intellect and material success, bringing a sense of order to the b***y Southern city in which they built their new homes.

The property’s namesake, Walt Whitman, was a fellow Northerner of English descent. Yet during his sojourn in the South, he found himself drawn to the unruly beauty of the Crescent City, taking inspiration from the artistry, free-wheeling debauchery and lush plant life. In this way, the name “The Whit” speaks holistically to the era in which the mansion was originally conceived—and invites modern-day guests to discover their own unique perspective on New Orleans’ endlessly layered, engaging and distinct culture.

Over the past two years, we’ve had the pleasure of collaborating on the positioning, naming and branding of a revitalized landmark in New Orleans: . Envisioned as a 15-room hotel, elegant event venue and coffee, tea and cocktail salon, this multifaceted property has proven to be one of the more fascinating collaborations in our portfolio. Our research took us deep into the history of Lafayette City (the modern Garden District), uncovering many colorful characters—including the property’s namesake, Walt Whitman.

Opening later this year, we’re thrilled to share the foundational branding from this ongoing collaboration. Romantic, transportive, elegant and timeless—it was our intention to create a brand that not only lived up to the property’s eye-catching architecture, but also a deeper story that would resonate with local New Orleanians, inviting them to make these grand spaces their own.

Building illustration by . Many thanks to our collaborators on this project: and .

Thank you to the team for trusting us to craft the brand identity for the Red Hotel! We couldn’t be more excited for what this concept will bring to our Foothills community, and we’re honored to have been a part of the creative process. For more updates on the buildout and upcoming opening, follow .

While the Red Hotel’s proximity to Red Rocks would obviously be a business driver, we worked closely alongside a team of four local founders to develop brand positioning, messaging and a visual identity that stands apart from this beloved concert venue. Focusing on the rituals and rhythms of life in the Foothills, an appreciation for human craftsmanship and a genuine sense of community, the hotel will offer a more meaningful way to engage with the community of Morrison—and to appreciate the endless beauty of this legendary landscape.