FinOp Group
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Helping Legal Professionals Nationwide To Effectively Manage Finances & Grow Their Practice With CFO-Level Support.
As the Founder of FinOp Group and one of the nation’s top legal growth experts, Greg partners with leading law firms across the country to support and transform their business and financial operations and deliver profitable, scalable growth into the future. Alongside FinOp’s team of skilled CPAs, Greg leverages his decades of financial and operational expertise to guide clients to better business
Does your law firm really know what it's spending on marketing?
One of the biggest blind spots Greg Critchfield sees in law firms isn't advertising spend—it's the hidden cost of partner and attorney time.
Many firms say they don't have a marketing budget because most of their business comes from referrals, networking, and conferences. But every hour spent building relationships, attending events, and generating new business is time that isn't being billed to clients.
If you're not tracking that time, you're not seeing the full cost of your marketing efforts.
In this clip from The Growth Switch Podcast, Greg discusses why untracked business development time may be one of the biggest marketing blind spots for law firms.
▶️ Watch the full episode: https://bit.ly/43ENRXq
06/05/2026
Practicing active listening skills is one of the easiest ways to strengthen your relationship with your clients by establishing a sense of trust. Clients feel that not only are they being listened to but also heard, which means they are much more likely to put their trust in you moving forward.
06/04/2026
What is inefficient legal billing really costing your law firm?
Most firms focus on bringing in more revenue—but often overlook the revenue they're already losing through inefficient billing processes.
Delayed invoices. Unbilled time. Write-offs. Collection challenges. These issues can quietly erode profitability, impact cash flow, and slow growth.
The good news? Small improvements in your billing systems can have a significant impact on your firm's financial performance.
In our latest blog, we explore:
✔️ The hidden costs of inefficient legal billing
✔️ How billing inefficiencies impact profitability and cash flow
✔️ Common warning signs law firm leaders should watch for
✔️ How better financial systems support sustainable law firm growth
If your firm is looking to improve profitability without increasing workload, this article is a must-read.
Read the full article: https://bit.ly/4o0xBtd
06/03/2026
At FinOp Group, we’ve helped countless law firms streamline accounting operations so that law firm owners can focus their energy on motivating their teams and growing their businesses.
Get in touch today to find out more! https://bit.ly/3Gyoucy
06/02/2026
Looking to improve client relations?
"Be clear about your communications policy during initial client meetings. Something like: “Call me anytime except between the hours of 6 p.m. to 8 a.m. or on Mondays.” If you don’t have policies, create them and put them in writing."
📰 Attorney at Work
Why do so many law firm owners struggle to understand which marketing efforts are actually driving growth?
According to FinOp Group founder Greg Critchfield, the answer often comes down to one thing: failing to validate assumptions.
The most successful law firms don't just track leads. They assign projected values to cases, monitor performance, and then compare actual results once cases are resolved. That data helps them determine which marketing investments are truly generating profitable growth.
As Greg explains, it's not enough to make assumptions about what's working. The key is closing the loop and validating those assumptions with real financial results.
"If it's a good marketing campaign, now let's throw some more money at these guys."
Watch this clip from The Growth Switch Podcast to learn how top-performing law firms use data to make smarter business decisions.
Watch the full episode: https://bit.ly/43ENRXq
05/29/2026
Asking your previous clients for feedback and sharing this on your website and social media platforms is a great way to establish trust and credibility with new clients. This is because it gives you the chance to back up the promises you are making, encouraging them to put their trust in you moving forward.
05/28/2026
Is non-legal work holding your law firm back?
Your team needs to focus on client services, not admin and accounting. Let us manage your finances so you can outpace the competition. Get in touch today! https://bit.ly/3Gyoucy
05/27/2026
At FinOp Group, we have years of experience in helping law firms master their finances and take their companies to new heights, whether you need a hand with bookkeeping, payroll management, or tax planning.
Get in touch today! https://bit.ly/3Gyoucy
05/26/2026
Adding a blog to your website can help you to present your law firm in the best possible light. This is because it allows you to showcase your legal expertise in greater detail, proving to any readers that you know exactly what you are talking about.
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4530 Tennyson Street
Denver, CO
80212
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |