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Happy everybody! As always, this is in the spirit of practice!
Many educational entrepreneurs give away a free course in trade for an email. Solid move.
And one of the biggest things that gets people to sign up for these classes are the testimonials. Testimonials are a form of "social proof" , and they're one of the most powerful drivers of sales today.
Getting those initial testimonials can be pretty tough at first. So, many entrepreneurs beta test their free courses with people who may not be perfect prospects, but who can attest to the course's quality. They'll take the feedback from the beta testers -- if it's good -- and turn those into testimonials to use on the initial course landing page.
If you're going to go the free course has a lead gen route, try beta testing to get testimonials!

I like things being nice and tidy. Especially strategies.
Organizing your business offerings into a clear ascension of products or services is a great way to capitalize on the "foot in the door" effect. This term was coined by Friedman and Frazier at Standford in the '60s.
Essentially, they found people agree to things they wouldn't have -- say, a high priced course for example -- if they agreed to little requests previously, such as a free grab.
In other words, people won't buy expensive s*** until they've bought cheaper s*** to test the waters.
That's where the idea of a value ladder comes in handy.
Swipe to learn a little more ☺️

When you set out to sell ANYTHING, you are basically telling people, "Here, this will fix your problem!"
And because nobody can predict the future... People will usually have some healthy skepticism. It's your job to somehow prove to them that you're not full of s*** when you you say that your solution will help.
Most entrepreneurs know that testimonials are dope. Need those. Nobody's arguing that.
But that's only one form of proof.
They're a lot more.
This isn't a full list, but swipe through to see the eight main forms of proof that you can incorporate into your sales and marketing messages. Spicing a variety of these across your social channels, website, onboarding process, etc. will make prospects go from asking to see your portfolio to asking, "When can you send me an invoice?"

Happy Thanksgiving Everyone!! Hope you all have a wonderful day and are thankful that your crazy uncle isn't allowed over for dinner because of "Social Distancing"...

Seriously, I know 2020 is the worst year ever haha but please take today to remember that there are still wonderful things happening all the time.

This is a nice article to help jog some thoughts for content to post/send out around Thanksgiving!

Fun Thanksgiving Marketing Campaign Ideas Doing a Thanksgiving marketing campaign? Here are my best tips and ideas for how to promote your business or products during the Thanksgiving seasonal holiday!

Are you using fonts, pictures, graphics, or any media that is free for personal use but NOT allowed for commercial use?

Commercial Use Rights is an important concept to understand when you're planning your content strategy. Check this article out to learn more.

What You Need to Know About Commercial Use As a marketer, it's critical your familiar with commercial use so you can ensure you're following the law when creating and distributing content.

I'm really trying to get more into marketing for online course creators and while doing some daily research, I found this article!

Thought this was very helpful to understanding the exact steps in creating an online course.

How to Start an Online School in 2020 Are you wondering how to start an online school? It’s easy. Follow the steps in this guide to launch a profitable online school effortless and on budget.

Great article on how to validate your online course idea.

5 Wауѕ tо Vаlіdаtе Yоur Onlіnе Cоurѕе Idеа Crеаtіng аn оnlіnе соurѕе іѕ a bіg іnvеѕtmеnt of your tіmе, rеѕоurсеѕ and, more often than not, money. Wіthоut knоwіng іf thе соurѕе wіll bе ѕuссеѕѕful, it’s hard to know if your course idea is wоrth сrеаtіng? Some of the most common blockers we hea...

I absolutely love everything Hubspot (Although, ironically, I don't use any of their products haha). Their educational materials and their blog is full of a TON of valuable and actionable information.

Anywho, I thought this was a very informative article on effective branding.

7 Steps to (Effectively) Branding Your Business on a Budget Learn how to get the most out of your branding budget using the resources around you.

Um very cool.

How smart tech could help save the world's honey bees Technology startups are developing smart devices to improve the health of honey bees.