Breakthrough Broker

You try to re-engage cold leads by asking if they're still interested.

The problem? That gives people no reason to respond.

Instead of asking, start giving. Send a market update, share local insights, or provide something useful first. Value creates conversations. Generic check-ins get ignored.

Join Breakthrough Broker every Monday for Marketing Minutes for more practical marketing strategies that generate real responses.

"Just checking in."

Most cold leads have seen that message dozens of times, and that's exactly why they ignore it.

Instead of asking for a response, lead with value. Send a market update, share something useful, and give people a reason to engage. The best follow-ups don't feel like follow-ups, they feel helpful.

Your cold database isn't dead. It just needs a better conversation starter.

Join Breakthrough Broker every Monday for Marketing Minutes for more practical marketing strategies that generate real responses.

Comment "RE-ENGAGE" if you want the full prompt breakdown.

Your next client is already searching for an agent. Will they find you?
Join us June 9 at 10 AM MT for a live 60-minute training with Eric Sachs and Scott Vancea on how to build the online presence that wins clients.
You'll walk away knowing:

How buyers and sellers research agents before ever reaching out
What a strong Google Business Profile looks like and what to include
Why consistent information across Google, Bing, Apple Maps, and Yelp builds trust
How AI search tools evaluate your online presence
Quick wins you can act on the same day

📅 Tuesday, June 9
🕙 10:00 AM MT
🔗 https://hubs.ly/Q04hWK2j0

An agent got a call from a recipe card she mailed three years ago, and she almost never sent it.

That’s the point. The post, postcard, or follow-up you almost skip could be the one that brings the next client.

Consistency beats clever marketing every time. The agents who win are usually the ones who keep showing up.

Join Breakthrough Broker every Monday for Marketing Minutes.

Your marketing only works if it actually gets sent.

Your sphere is still one of your best sources for listings and referrals, but consistency is where most agents fall off. Good ideas don’t matter if they stay in drafts.

Breakthrough Broker helps you build a marketing plan around how you already generate business, then gives you tools to actually follow through.

Start your 60-day free trial at BreakthroughBroker.com and put your follow-up on autopilot.

Join Breakthrough Broker every Monday for Marketing Minutes.

Comment “BTB” if you want to learn more.

Everyone is telling agents to implement AI: work faster, get more business, stay ahead.

And they’re not wrong.

But figuring out where to actually start? That’s the overwhelming part.

We can’t solve every system in your business in 30 minutes. But we can solve one.

Join Jimmy Mackin and Breakthrough Broker’s Eric Sachs for the AI Direct Mail Masterclass and learn how to simplify your direct mail with simple, actionable takeaways you can put to work the same day.

- Make direct mail faster
- Use AI without the overwhelm
- Create a more consistent marketing process
- Stay ahead without adding more to your plate

🗓 Tuesday, May 26th
⏰ 10 AM MT

Make direct mail the easiest part of your marketing.

Save your seat. 👇
https://hubs.ly/Q04h2WFx0

The best listing presentations don’t sound generic, they feel personal.

The more you understand about the homeowner, their goals, concerns, and mindset, the easier it is to create a presentation that actually connects and builds trust.

That’s how you stop pitching and start winning listings.

Join Breakthrough Broker every Monday for Marketing Minutes for smarter marketing strategies that help you stand out.

Your listing presentation could be losing deals before you even start talking, and most agents never realize it.

Generic presentations don’t win today. Sellers want to feel like you understand their situation, their goals, and their market. The agents getting more listings are using AI to understand seller psychology, shape stronger messaging, and build presentations that actually connect.

And if your presentation only works in person, you’re behind. Your listing presentation should look polished on every screen, be easy to send, and keep selling even after the meeting ends.

Breakthrough Broker gives you the templates and AI tools to make that happen faster.

Join Breakthrough Broker every Monday for Marketing Minutes for smarter ways to win more listings.

Save this and drop a 🏠 if you want to level up your listing presentation.

You don’t need to piece together a marketing plan anymore, it’s already built for you inside Breakthrough Broker.

Ask Breakthrough AI how to stay in touch with past clients, and it doesn’t just give you ideas. It lays out your emails, direct mail, calls, and follow-ups, then points you to the exact ready-made tools to execute each step.

This is the shift. Less guessing, more doing.

Join Breakthrough Broker every Monday for Marketing Minutes to learn how to turn simple systems into consistent business.

Save this and comment “PLAN” if you’re ready to simplify your follow-up.

Breakthrough Broker just got a major upgrade, and if you’re not using it, you’re working harder than you need to.

Breakthrough Broker AI is now built into the platform, so wherever you are, you can search, plan, and create your next move in seconds. No more guessing what to post or send. You type what you need, and it gives you both the content and the exact tools top agents are already using.

The real advantage is how it thinks. Ask how to follow up with past clients, and it maps out your email, direct mail, calls, and texts, then hands you everything to execute.

Your marketing plan is already there. You just have to use it.

Join Breakthrough Broker every Monday for Marketing Minutes to learn how to turn tools like this into real results.

Log in, hit “Ask Breakthrough AI,” and start with your biggest challenge. Then comment what you’d ask first.