Amanda Scott Design Co.

You called it 👀

When I asked which Facebook ad you thought would perform best, most of you picked the B-roll video…and it was the clear winner.

I’m sharing the results in this reel, along with a peek at how the ads are performing overall. The biggest update? My email list has doubled in the last month.

It’s been fun to see what people actually respond to, then use that information to make the next round of ads better. More behind-the-scenes results to come!

Here’s what’s actually inside your brand guidelines when we work together. ✨

This isn’t just a logo file and a “good luck.” A full brand package includes your primary logo plus every variation you’ll need (submark, icon, horizontal, stacked), your full color palette with hex codes, your typography system, photography and imagery direction, and clear usage guidelines so you (or anyone you hand this to) always knows how to use it right.

It’s the difference between a logo and an actual brand system. One you can hand to a photographer, a printer, a web designer, anyone, and know it’ll come out looking like you every time.

That’s what your investment goes toward. Not just pretty files. A system that works for you long after our project wraps.

Save this for when you’re ready to stop DIY-ing your brand. 🖤

I think about this more than I probably should.

Every single client on my roster is someone who had options. They could have DIY’d it, they could have picked someone else, they could have put it off another year. Instead they looked at my work and decided I was worth the investment.

That never stops being humbling. Running a business means your income is a direct reflection of trust that real people chose to give you, and I don’t take that lightly. Every project I take on is someone’s actual money, actual risk, actual belief that I’d show up for them.

So if you’re in the thick of building something right now and it feels slow or uncertain, remember that every “yes” is someone choosing you on purpose. That adds up.

Grateful doesn’t even cover it. 🖤

Okay, quick tip that’s going to change your content game. ✨

If you’re still using the default fonts that come with your editing app, your Reels probably look like everyone else’s Reels. Same bold sans serif. Same script accent font. Same vibe as the girl who posted right before you.

Your brand fonts are part of your brand for a reason. When you drop them into your video edits, your content becomes instantly recognizable, even with the sound off. That’s the whole goal of a strong brand: someone scrolls past and knows it’s you before they read a single word.

Here’s the simple version: import your two or three brand fonts into your editing app once, save them as a preset or favorite, and reuse them on every single edit. It takes ten extra minutes and it’s the difference between content that blends in and content that builds recognition.

Your brand deserves better than a default font. Your audience deserves to recognize you at a glance.

Save this for your next editing session. 🖤

Obsesseddd with this one because it actually works 🔥 One afternoon of B-roll = weeks of content, no camera-ready pressure required. I even had ChatGPT help me brainstorm shot ideas based on my brand — genuinely made this so much easier. If you hate feeling like you have to be “on” every day to show up online, this is your sign to batch it 🖤

Okayyy Showit users, listen up 👀 Showit - Drag & Drop Web Platform is rolling out a big under-the-hood update — better SEO, AI search optimization, accessibility — but if you’ve got any custom code on your site, it might not survive the switch. Here’s exactly how to preview it safely before you publish (and what to do if something breaks). Questions? Drop them below 🖤

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Okayyy, promised update time 🔥 Last week’s biggest lesson: editing was eating my life. So I started uploading my raw video’s caption transcript straight to Claude and asking it to break it into a multi-part series with timestamps — then I review everything myself before it goes anywhere, because AI is helpful, not perfect. To be clear: I’m not letting AI run my strategy. It’s just helping me move faster on ideas that are already mine. If that’s useful, let me know — happy to keep sharing what’s actually working 🖤

The plan: Marketing Mondays. 2–3 posts a week, no hours-long shoots, just a system I can actually stick to. If you want to figure this out with me, follow along 🍾

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