104 West Partners

Happy Sweet 16 to 104 West Partners!

Today marks our 16th birthday and I could not be more proud of our team, our clients and our work. We started with three staffers and four clients. This year, one of those clients (Webroot) sold for $618MM and we are a finalist for PRWeek’s Outstanding Boutique Agency of the Year. Who knew....

Today we received the news we have been selected as finalists for the 2019 for Outstanding Boutique Agency and Best B2B Campaign with our client, . We are beyond excited to don our tuxedos in March and look forward to the work we’ll be doing in 2019.

104 West | 2019 Outstanding Boutique Agency Finalist 104 West 2019 Outstanding Boutique Agency Finalist blog post

There's a virtual arms race brewing between and . A new report from our client, , has more:

The Undercover Arms Race Between E-Commerce & Social Media For the 1st time in history, the lines separating e-commerce and social media are being blurred, threatening to upend an age-old balance of power. Read Study.

Many new companies sound a little weird at first - drone based enterprises are no exception. Check out some of the stranger things being shuffled around via drone in 's article:

5 Crazy Ways You've Never Thought About Using Drones (but You'll Want To) Drone technology has immense potential, and a number of businesses are exploiting that in weird and wonderful ways.

Where does technology fit into ? in breaks down what we can expect from the disruptive technology:

5 blockchain trends influencing the future of social media marketing As blockchain technology changes the platforms consumers and businesses use and how they network, social media marketing will go through an upheaval like never before. If you want to prepare yourself for the future of blockchain-enabled social media marketing the following are five trends you should...

Google's I/O wrapped up last week with plenty of exciting announcements - in recaps some of the tech conference's most noteworthy moments:

15 mind-blowing announcements Google made at its biggest conference of the year While there were a ton of announcements at Google I/O, the search giant's annual developer conference that kicked off on Tuesday, there were several highlights

How is planning to enter the brave new world of ? with the has more:

Goldman Sachs to Open a Bitcoin Trading Operation While most big banks have steered clear of virtual currencies, the Wall Street giant will use its own money to trade in Bitcoin-related contracts.

Would you text in your resume? Read about the quirky hiring process one ad agency did in the hunt for new interns in . with more:

An advertising executive asked job candidates to apply via text message — and it changed the way he thinks about hiring A global advertising agency took an innovative approach when hiring job candidates for their summer internship program.

You can now make your Alexa a jack of all trades with Amazon's "skill blueprints." Feel free to upload all your favorite one-liners and dad jokes- in :

Make Alexa Do Whatever You Want With New Amazon Alexa Skill Blueprints Leave a set of instructions for your babysitter? Let house guests know where there's extra towels? Deliver Dad jokes on demand? Now, you can do just that. Here's how.

Our friends and clients from are in the serious business of having fun! They had some of their awesome skill-based games on display at last week's :

www.cdcgamingreports.com

This is just one of the reasons we love conducting research for our clients! Check out 's article in about the sometimes neglected art of logos in the world of social media marketing:

The 5 Most Effective Logical Appeals in Social Media Advertising Opinion: Ads want to persuade consumers to do something.

You don't want to be the next "Boaty McBoatface," do you? Advice on crowdsourcing for your brand from in :

Naming Your Brand? Here's Why You Shouldn't Ask Around for It A name is your brand's most important identity marker. This is what you need to avoid to get it right.