Brandelle Designs

One thing I’ve learned working with so many business owners over the years is that most branding problems aren’t actually design related.
They’re clarity problems.

Some people come to me overflowing with ideas but nothing feels cohesive yet. Some have outgrown their DIY brand a long time ago but are still trying to make it work. And others know exactly where they’re headed and need their brand to catch up.

And honestly? That is exactly what’s costing them attention, trust, and clients.

It’s rarely about not caring. It’s that they’re somewhere in the middle of evolving and trying to figure out what comes next.

That’s when things start to feel misaligned. Because of that your messaging feels a little off. Your visuals don’t fully match your brand’s direction. And your website isn’t doing as much of the heavy lifting as it should be.

So I’m curious, which one sounds like you? 🌱🚀✨

June 2nd was Brandelle Designs 6th Birthday 🎂

Oh how the time has just flown by! I started this business literally in the middle of a global pandemic. And, it was one of the best decisions I ever made. That's 6 years of building brands, designing websites, and all the late nights in Illustrator.

So to celebrate this milestone the right way, I made a big move I've really been looking forward to sharing with y'all. I joined the Designer's Business Academy through The Brief Collective ( ). A community built by 2 amazing designers who are reshaping the designer industry. The kind of people who push your thinking and make you better at what you already love doing. 💜

This isn't just professional development for me. It's a personal investment in my business and in every client who trusts me with their brand or website.

🌙 More to come, so follow along with me on this new chapter!

I see it every single time.

Six years of working with small business owners and the same brand problems keep showing up. Different businesses, different industries, different goals...But, the same mistakes quietly costing them clients they never even knew they lost.

It is not about talent. It is not about effort. Most of the time it comes down to one thing. With the right brand work & strategy, it can be fixed completely.

That is what the Brand Wake-Up Challenge is built around. Not generic advice. Not a checklist that applies to everyone. A real look at what is specifically holding your brand back and what to do about it.

Free. Two minutes. The quiz is in my bio.
If you have ever felt like your business is better than your brand makes it look, this one is for you.

Comment WAKE UP and I’ll send you my Brand Wake-Up Quiz + 3-day challenge to help you get clear on what to focus on next ✨



[branding designer, website design, small business advice, women owned business, charlotte business, brandelle designs, lake norman, hickory]

A website that does not convert is not a writing problem.

👉Swipe through because one of these is going to feel uncomfortably familiar.

These are the three brand problems I see most often with small businesses. Not big corporations. Not people who are just starting out. People who are genuinely good at what they do and still cannot figure out why the right clients are not finding them.

The thing about brand problems is they are quiet. They do not send you an error message. You just slowly notice that inquiries feel off, or the website is not doing anything, or you keep attracting people who want to negotiate your prices down.

None of that is a you problem. It is a brand problem. And that means it is fixable!

The Brand Wake-Up Challenge is free and it starts with figuring out exactly which one of these is yours.

If your brand or website has been feeling a little off lately, this is for you.

Comment WAKE UP and I’ll send you my Brand Wake-Up Quiz + 3-day challenge to help you get clear on what to focus on next ✨.



[brand conversion, website leads, website conversions, lead generator, small business tips, brand identity, websites, website designer, charlotte designer, lake norman small business, brandelle designs, women owned business, hickory nc, denver nc]

Your brand is already saying something.

The question is whether it is saying what you actually want it to.

Every color choice. Every font. Every photo on your website. The way your Instagram looks when someone lands on it for the first time. All of it is communicating something about your business before you ever say a word.

Most small business owners I talk to already feel this. They just cannot name exactly what is off or where it is coming from.

That gut feeling that something is not quite right? It is worth listening to.

The Brand Wake-Up Challenge helps you figure out what it actually is. Its Free!

If your brand has been feeling a little off lately, this is for you.

Comment WAKE UP and I’ll send you my Brand Wake-Up Quiz + 3-day challenge to help you get clear on what to focus on next ✨
Link in bio.


[hickory small business, branding, brand identity, brand strategist, web design, graphic design, charlotte branding, women entrepreneur, brandelle designs, lake norman business]

Your brand might be costing you clients right now.

And honestly, it is probably not what you think.
Not your pricing. Not your offer. Not the algorithm doing whatever it does this week.

It is how your business is showing up before anyone ever gets to talk to you. Before they read a word. Before they even decide if you are worth clicking on.

If your visuals do not match what you actually deliver, people are making a quiet decision about you and moving on without saying a word. You will never even know it happened.

I built the Brand Wake-Up Challenge because I kept watching really talented small business owners lose clients they never even knew they had. It is free, it takes two minutes, and it will show you something most people never stop to look at.

🥰 Quiz Link: https://quiz.typeform.com/to/d8jDaylv
Go take it (its free!)

If even one of these slides stopped you, this is for you. 👇

I got into this work because I genuinely believe every small business owner deserves a brand that works as hard as they do.

Not a template. Not a placeholder. Not something you threw together at midnight hoping it was good enough.

Something real, intentional, and built only for you.

Swipe through and tell me which one hit closest to home. 💙

And when you are ready, you know where to find me.

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brand identity designer, small business branding, north carolina designer, charlotte nc small business, lake norman business owner, web design nc, women owned small business, branding investment, small business goals, now booking q2

I hear it on almost every discovery call right now. 👇

"Can't I just use ChatGPT for my logo?"

Here is my honest answer: no. And I am going to show you exactly why.

AI does not know your story, your market, your clients, or your vision. It cannot build strategy. It cannot create something that belongs only to you.

But I can. That is literally what I do.

Swipe to see what AI can not replace and what Brandelle Designs brings instead. 👉

Save this for the next time someone tells you to just use AI. And if you are ready to stop settling for generated and start investing in designed, my DMs are open. 🌙

[ChatGPT, AI vs Design, Brand Strategy, Brand Identity, Small Business Branding, NC Small Business,  Charlotte NC, Lake Norman, Hickory NC, Women Owned Business, Brand Designer, Logo Design]

Little did she know. 😄

This girl grew up to build an entire branding and web design studio from scratch in North Carolina. One client, one brand, one late night web design session at a time.

I am Brandy, the founder and creative designer behind Brandelle Designs. I help NC small businesses in the Charlotte, Lake Norman, and Hickory area build brands they are genuinely proud of.

If your brand does not match the business you have built, that is exactly what I am here for.

DM me or visit the link in bio. 💛

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[ LakeNorman WomenOwnedBusiness BrandDesigner DenverNC ]