CCox Social

Navigating alcohol advertising on social media? It is important to know the rules! Each platform has its own set of guidelines to ensure responsible marketing.

Meta (Facebook & Instagram): Target ads to those above the legal drinking age and use geographic targeting to comply with local laws. Remember, no glorifying excessive consumption!

X (formerly Twitter): Implement age-screening on your alcohol-related content and avoid any implications that alcohol leads to personal or professional success.

TikTok: Given its younger audience, alcohol advertising is more restricted and often not allowed, but where possible, focus on responsible consumption messages.

Want to learn more about staying compliant while effectively reaching your audience? Dive into our detailed blog post that covers everything you need to keep your campaigns on track and above board. Click the link in our bio!

The bio on your social pages is your chance to introduce yourself and your business so make it count! There are plenty of things you can do RIGHT but it's even more important you avoid these five common mistakes:

1. Avoid custom fonts! ✒️
2. Forgot the hashtags. #️⃣
3. Don't add links because they won't be clickable.🖱️
4. Don't forget your location.🗺️
5. Keep the information relevant! 🤓

Swipe right for more information!