Do It With You Marketing

That Google Guaranteed badge means more than it looks like. 🛡️

It comes with a real background check and license verification behind it — not just an ad you paid for. For the right kind of business, it's a genuine trust shortcut, both for customers and for how AI sees you.

Worth checking if your industry qualifies.

If AI doesn't have your real info, it'll sometimes just guess. 😱

Wrong hours. An outdated service list. A location that's no longer right. When your online presence is thin, AI fills in the blanks itself — and there's no easy "edit" button to fix it after the fact.

A complete, consistent profile is the best defense you've got.

AI doesn't get impatient with a slow website. But it still cares. 🐌

A slow, clunky site is harder for AI to fully crawl and understand — same underlying problem as a bad human experience, just showing up in a different place.

Here's why site speed still matters, for a slightly new reason: https://www.doitwithyoumarketing.com/post/core-web-vitals-and-ai-crawlability-why-site-speed-still-matters

"HVAC repair" and "who can fix my AC before it gets hot this weekend" are two very different searches. 🌡️

People are asking AI full, specific questions now, not just typing short phrases. If your content only answers the short version, it's missing the one people are actually typing — or saying out loud.

Write for the real question, not just the keyword.

12 reviews at 4.8 stars vs. 340 reviews at 4.6. Which one would you trust more? 🌟

Volume and detail matter more than a perfect average. A review that names the technician and the actual problem solved carries more weight than five words that just say "great service."

Ask happy customers to be specific. It helps more than you'd think.

YouTube is the second-biggest search engine out there, and most small businesses just... skip it. 🎥

A short, genuine video — walking through your process, answering a common question — can show up in AI answers in a way plain text sometimes can't. And it doesn't need to be fancy.

Your phone and good lighting is plenty to start.

AI is literally reading your reviews and quoting them back to customers. 🌟

Not just the star rating — the actual words. A review that says "great service" gives AI nothing to work with. One that names the specific job and the specific result gives it something real to cite.

Worth rethinking how you ask for reviews: https://www.doitwithyoumarketing.com/post/reviews-in-the-ai-era-why-google-reviews-now-double-as-geo-trust-signals

This is worth a look. 👀

There’s a lot happening right now in the world of digital marketing, and some of the changes coming are going to affect how local businesses get found online.

I came across this and thought it was worth sharing. Take a few minutes to check it out, then tell me what you think.

👉 Check it out here: https://share.google/jppcBsN77IkFaifSJ

What stands out to you?

A slow website isn't just annoying for people. It trips up AI too. 🐌

A site that takes forever to load is harder for AI to fully read and trust — and it tends to go along with a page that hasn't been touched in a while anyway. Speed and freshness travel together.

Quick check: load your site on your phone right now. How'd it do?

Your FAQ page might be filler. AI wants it to be an answer key. 📝

"Do you offer emergency service?" followed by three sentences about your company philosophy doesn't help anyone — including the AI trying to answer someone's question. A short, direct "Yes, 24/7, usually under two hours" does.

Real questions. Real, specific answers. That's the whole trick.

Have your receptionist help create a list of the most-asked questions they are asked.