The Grow Group

There’s a big difference between hearing about systems and seeing them in action.

That’s what makes the GLC Field Trip so valuable.

Attendees spent 26 hours inside Grunder Landscaping Co., getting a firsthand look at sales, operations, leadership, fleet management, HR, finance, and more.

No polished presentations. Just real systems, real conversations, and practical takeaways.

Thank you to everyone who joined us in Dayton. We can’t wait to see what you implement next.

Missed this one? Join us for a 2026 Field Trip:
→ August 5–6, September 9–10, October 14–15, December 9–10

🤳🏼 If your social ads have burned money before, don’t write them off yet.

Paid social can work for landscape companies, but the setup matters.

Start with your strongest project photos. Test different audiences before committing budget. And always geotarget the areas you actually serve so you’re not paying to reach people who will never become clients.

None of this has to be complicated. It just has to be done with a plan.

In this week’s Great Idea, we share three practical ways to improve your social media ads and make your marketing dollars work harder.

Want to go deeper on marketing and sales strategy? Join us for Virtual Sales Manager Bootcamp on July 8–9. We’ll cover how to build a marketing plan that supports your sales goals, plus forecasting, sales meetings, and more.

🔗 http://growgroupinc.com/blog/great-idea-three-tips-for-running-social-media-ads

–Emily

More leads do not automatically mean a stronger sales process.

If your team is busy but the follow-up feels uneven, the meetings lack structure, or production is not getting the right information, it may be time to strengthen how sales is managed.

The Virtual Sales Manager Bootcamp is built for landscape owners, sales managers, lead salespeople, account managers, and anyone responsible for keeping the sales process moving.

Across six live online sessions, you’ll learn practical ways to set better goals, build accountability, and create cleaner handoffs from sales to production.

July 8–9, 2026
Recordings available for 30 days.

Register now and give your sales team the structure they need to grow with confidence.

🌱 June is a checkpoint.

Are you ahead of plan, on track, or working to close a gap?

By now, most leaders have a pretty good sense of where things stand. The important part is what you do next.

That is why this month’s message is so timely. Execute the plan. Communicate clearly. Identify the gaps early. Stay focused on the work that matters most.

The strongest leaders do not wait until year-end to adjust. They make the right moves now.

—

ACE Peer Groups
Real conversations. Real growth.
Facilitated by The Grow Group + McFarlin Stanford

Your next sale might come from the job your crew is doing today.

At GLC, we remind our team often: everyone is in sales. Not because every person is writing proposals, but because reputation drives new business.

On the sales side, the same idea applies. Don’t wait for clients to ask about enhancements. Schedule property walk-arounds, look for opportunities, and bring helpful ideas to them before they have to ask.

Doing a little bit more doesn’t have to be complicated. It just has to be consistent.

In this week’s Great Idea, we share simple ways production and sales teams can work together to drive more business.

And if your team needs help sharpening those skills, our virtual sales trainings are built for landscape pros who want to finish the year strong.

🔗 growgroupinc.com/blog/great-idea-do-a-little-bit-more-than-your-competition

–Marty

What is the best use of your team’s time?

That was one of the biggest questions raised in our conversation with Michael Ding of Bobyard on The Grow Show.

In many landscape companies, talented people spend hours buried in manual takeoffs, measurements, and repetitive estimating tasks. Work that has to get done, but work that does not fully use their experience, judgment, or ability to solve problems.

AI can help speed up the measuring.

But it still takes people to think critically, assess risk, communicate with clients, plan projects, and make smart decisions for the business.

The companies that win with AI will not be the ones that replace human thinking. They will be the ones that create more space for it.

If your estimating process is consuming too much of your team’s time, this episode is worth listening to.

Busy season tests your leadership.

The schedule changes. Crews get stretched. Clients need answers. One rainy day can throw off the whole week.

At GLC, Marty’s role during this time is simple: be the team’s biggest cheerleader.

The goal is to support the team without taking over.

In this week’s Great Idea, we share a few practical ways owners and leaders can show up better when the season gets heavy.

And if you want to see how these leadership habits work inside GLC, join us at a Grunder Landscaping Co. Field Trip. You’ll meet the team, see the systems, and learn directly from the people doing the work every day.

🔗growgroupinc.com/blog/5.31.26-great-idea-be-their-cheerleader-draft

–Marty