TriComB2B

A picture is worth a thousand words. So it’s easy to tell that we’re celebrating our future as Luxid Group US with all of our new friends (“uusia ystäviä,” as they say in Helsinki)!

Follow our journey at Luxid and learn more about the acquisition at https://hubs.li/Q03b4qql0

Talk about going global! Our Luxid PR team is in Germany this week supporting Swisslog at the LogiMAT tradeshow. Will your team attend any international shows this year?

Peace out, TriComB2B. Cheers to our next chapter as Luxid Group US! 🥂

Follow our journey at Luxid and learn more about the acquisition at https://hubs.li/Q03b3SHJ0

We have some big agency news, perhaps the biggest yet: TriComB2B is officially becoming Luxid Group US!

Our 40-person Dayton team has been working with well-known and formidable B2B brands for more than a decade. Now we’re ready to level up for the future of B2B as part of a global agency, 160 team members strong.

Follow us during our next chapter of the agency at Luxid and learn more about the acquisition ⬇️

Luxid Group acquires TriComB2B to strengthen B2B position Discover how Luxid Group's acquisition of TriComB2B enhances their global B2B capabilities, marking a strategic move to bolster U.S. operations and integrate expertise in creative, data-driven marketing. Explore the synergies driving their expansion and the vision for unified, technology-enabled mar...

Trade show season is here! And there’s nothing quite like in-person networking to make connections, build partnerships, explore new products, and fuel ideas.

Here’s what you should know before you go to get the most out of your investment ⬇️

What to Know Before You Go to Your Next Trade Show Have you thought of all the things you need to do to prep for a great show? Don't Stress, we'll "show" you how to do it!

What did Jonah Otchy, our creative director, have to say about the 2025 Super Bowl ad lineup? Take a look:

“It was refreshing to see most brands having more fun again. In the last decade, brands were taking on serious topics and tones. This year, they reminded us that having fun is a strategy, and it makes us all feel connected.

“Even cancer. I was smiling at the confidence of the kid running down the cheering streets with boxing gloves to the track of an iconic hip-hop song. Pfizer’s ‘Cancer We’re Gonna Knock You Out’ was whimsical, unexpected and created positive vibes with a very sobering subject.

“The formula works and many brands stuck to it: Show me a celebrity, give me the unexpected, and make me feel something different.

“Celebrity eyebrows and mustaches were flying about. And one of my favorites was Seal’s head on a seal singing ‘Kiss From a Lime’ from Mountain Dew. I mostly envy not being in the room when the creative team hit on this absurdity, and it worked.

“My favorite would have to be ‘The Ultra Hustle’ from Michelob Ultra. It hit all the notes and had multiple layers of human insight with which everyone could connect. Millennials and Gen-Zers are getting hustled in a trendy recreational sport by more senior generations that have no quit in them … Surprising, relevant, true, hilarious, brilliant. Reward yourself with a beer.

“And thank you, Liquid Death, for staying true with ‘Drinking on the Job’ and giving all creatives worldwide the hope that everything hasn’t been done.”

That’s a wrap at the AHR Expo! Congratulations to our client services and PR teams on jobs well done.

During the show, Copeland Company launched three new products, including their Data Center Cooling Solutions, Low-GWP Refrigerant Platforms and Scout AI feature.

Thank you for trusting TriComB2B to amplify your mission of supporting the future of sustainable climate solutions.

The creative process doesn’t like to be forced, even if you have the cloud of a major deadline looming over you. So where are you struck with your best ideas?

Tom is sharing how he weathers the brainstorm in his latest blog ⬇️

Weathering the Brainstorm Explore strategies for unlocking your creativity with Tom Tumbusch.