The Purple Drop
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Bold Flavor. Ancient Roots. Modern Vibes.
The Purple Drop is a woman- and minority-owned beverage brand reimagining Chicha Morada, Peru’s beloved purple corn superdrink, for the modern, wellness-minded adventurer.
Spent the day pouring Purple Drop at Pop Up Grocer 💜
Lots of first-time chicha drinkers. Lots of surprised faces. And a whole lot of “wait, this is REALLY good.”
Our favorite part will always be watching someone try chicha morada for the first time. 🇵🇪
Peru has known. We’re just catching everyone else up.
NYC reviews are DIFFERENT 😂
“Ah mi**da, es buena.”
“Where’s the tequila?” 👀
Should we tell her Purple Drop actually does slap with tequila? 😂💜
NYC gets it.
Finalists! Say whaaaaat! 💜🫶🏽 thanks Startup CPG for all the support and believing in a crazy vision and dream. You have been our support system, our CPG school and shoulder to cry when we needed it this past year.
The internet: “Nobody cares what you post.”
The abuelitas in our comments: 🥹👏💜
We’ll take that audience every time.
Just do it.
Pack the boxes.
Send the emails.
Make the calls.
Ship the product.
Repeat.
The hardest part has never been getting people to like chicha morada.
It’s getting them to take that first sip.
After that, we usually don’t have to say much.
💜🇵🇪
08/02/2026
🎉 GIVEAWAY TIME 🎉
We’re celebrating Asuu Mare Fest with 3 Purple Drop prize packs packed with exclusive merch, Purple Drop, and a few surprises. 💜🇵🇪
How to enter:
• Follow
• Like this post ❤️
• Tag 2 friends in the comments (each comment with 2 new friends = another entry)
🎁 Winner #1 announced TODAY
🎁 Winners #2 & #3 announced next week
If you’re at Asuu Mare Fest today, come find us, say hi, and enter for your chance to win.
Si sabes, sabes. 💜
07/28/2026
Peru gave the world one of the best drinks ever made.
We’re just making sure more people get to try it. 💜🇵🇪
From our Moroccan-Peruvian family to yours, Feliz Fiestas Patrias.
Here’s to the recipes that bring us together, the traditions we grew up with, and sharing a little piece of Peru with everyone, one can at a time.
¡Salud! ❤️🤍❤️
07/19/2026
Nos vemos en SUMAQ 🇵🇪💜
If you’re heading to the Sumaq Peruvian Food Festival on August 8-9, come find us.
We’ll be pouring Purple Drop all weekend so you can taste what happens when abuelita’s chicha morada gets a modern twist.
Real purple corn.
Real fruit.
Real spices.
Craft brewed the way it’s supposed to be.
Whether you grew up drinking chicha or you’re trying it for the first time, we’d love to meet you.
Bring your family.
Bring your appetite.
We’ll bring the chicha.
📍 Suffolk County Community College
🗓️ August 8-9
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