Zero Company Performance Marketing

Pet care is personal. When people trust a brand with their dog’s grooming, wellness, and comfort, they are trusting that business with a beloved member of the family.

In this episode of The Bliss Business Podcast, we welcome Michelle Sandonato, Co-Founder and President of Bowie Barker Bath + Groomerie, a modern dog grooming brand offering full-service grooming, self-serve wash stations, wellness checks, membership-based care, and a convenient booking experience. Bowie Barker was founded in Los Angeles and is expanding through franchising with a mission to elevate the traditional dog grooming experience.

In Paws & Purpose, we explore:
• Why trust and empathy matter in the pet care industry
• How Bowie Barker is modernizing dog grooming and wellness
• Why pet businesses can become powerful local community hubs
• How franchising can help bring high-quality pet care to more neighborhoods
• What it takes to scale a service brand without losing personal connection
• Why community-centered experiences are the future of pet care

� Thursday, June 18, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

The future of pet care is not only about services. It is about creating trusted, joyful spaces where pets, people, and communities feel cared for.

Do you still know what motivates the people you lead?

It is easy to focus on performance, goals, and accountability while overlooking the human being behind the work. But people’s priorities change. Their challenges change. Even their “why” can change.

In this episode of The Bliss Business Podcast, Angela Coté, Founder and CEO of AC Inc., explores how emotional intelligence helps leaders build trust, understand what truly drives people, and create meaningful momentum.

When people feel understood, leadership becomes more than direction. It becomes connection.

Watch the full episode 👇
🎧 YouTube: https://buff.ly/zJPOK2f
🎧 Apple Podcasts: https://buff.ly/hQTglLZ
🎧 Spotify: https://buff.ly/sXDXF8G

Growth happens faster when teams stop working in silos.

The strongest marketing strategies are built when digital, ecommerce, creative, operations, sales, and customer insights are connected around a shared goal.

In today’s complex marketing landscape, brands need more than strong individual channels. They need cross-functional alignment that turns fragmented efforts into a unified customer experience and measurable business growth.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Sara Whiteleather, Senior Director of Marketing at Batteries Plus.

Sara brings deep experience across digital strategy, growth marketing, ecommerce, and customer engagement, with leadership roles spanning consulting, agency, and brand-side organizations. Sara has held brand leadership roles at Nationwide Insurance and a fintech startup, leading initiatives focused on digital transformation, customer acquisition and business growth. Her agency experience includes executive leadership positions at AMP Agency and DigitasLBi North America, where she led the growth of leading retail, CPG, and consumer banking brands. Throughout her career, she has led record-breaking new business wins, built high-performing teams, and delivered measurable growth for both emerging and established brands.

� Wednesday, June 17, 2026 | � 8:00 AM PST
� Hosted by Stephen Sakach
� Produced by Martha Huerta

� In this episode, we explore:
• Breaking down silos across marketing, digital, ecommerce, and operations
• Creating shared goals that align teams around business growth
• Turning customer insights into better cross-functional decisions
• Building marketing systems that connect performance, experience, and purpose

� If you’re looking to create stronger alignment across teams and build marketing strategies that serve both the business and the customer, this conversation offers practical insight into what it takes to make collaboration a true growth driver.

After our conversation with Merchants Fleet CEO Matt Dyer, we wanted to go deeper into the company’s Move America initiative — a multi-year vision grounded not only in business strategy, but also in the culture, values, and leadership behaviors required to bring that strategy to life.

In this episode of The Bliss Business Podcast, we welcome two of the initiative’s internal sponsors: Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. Together, they explore why culture is not simply the responsibility of HR. It requires leaders across every function to create alignment, model shared values, and help employees understand how their work contributes to the larger vision.

In Move America, we explore:

• Why culture must be owned by leaders across the organization
• How strategy becomes meaningful through daily leadership behavior
• The role managers play in creating alignment and connection
• Why cross-functional commitment is essential during growth
• How values move from presentation slides into everyday decisions
• What it takes to turn a company vision into a shared movement

� Tuesday, June 16, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

Culture is not a department. It is the collective result of how leaders communicate, make decisions, and show up for people every day.

Scalable growth is not just about launching more campaigns.

It is about building the right systems, creating alignment, and empowering teams to move with clarity and purpose.

In this episode of The Bliss Business Podcast, Kelly Mance, VP of Marketing at Premium Service Brands, shares how marketing leaders can support growth across multiple brands while staying connected to the people behind every location, every customer interaction, and every business goal.

Because the best marketing does more than drive performance. It helps people feel seen, supported, and understood.

🎧 YouTube: https://buff.ly/8Nf8Snb
🎧 Apple Podcasts: https://buff.ly/zIWhdFT
🎧 Spotify: https://buff.ly/14z2x04

Behind every thriving small business is usually something deeper than strategy.

There is a network of people who care.
A community willing to show up.
A circle of mentors, neighbors, customers, and fellow business owners who help make success possible.

In this episode of The Bliss Business Podcast, Ruth Ellen Elinski, Associate State Director of the Arizona SBDC Network, shares a powerful perspective on why community is everything to small businesses, especially those growing in rural and local economies.

Her message is simple and deeply human: when businesses connect, support each other, and invest in the communities around them, everyone becomes stronger.

Tune in to hear how connection can become one of the most meaningful drivers of business resilience and growth.
Watch the full episode:
🎧 YouTube: https://buff.ly/anr0XbT
🎧 Apple Podcasts: https://buff.ly/Ic4ji6Q
🎧 Spotify: https://buff.ly/fpClPSQ