Danielle Rae Lash Executive

2012. I’m sitting in my studio, staring at my calendar.

Half my appointments canceled. Again.

The ones who showed up complained about the price. Asked for discounts. Showed up late.

I was working 50+ hours a week and barely breaking even.

And I kept telling myself: “Maybe I need to run another special”

Then a friend (who’s a luxury realtor) said something that changed everything:

“Danielle, you don’t need to run another special. You’re marketing to broke people.”

Ouch. But she was right.

I changed THREE things (swipe to see them) and within 6 months:

→ Raised my prices 150%
→ Booked out 6+ weeks
→ Clients who actually valued my work

The framework is in the slides. But here’s what I really want you to know:

You’re not too expensive. You’re just talking to the wrong people.

And once you shift WHO you’re talking to, everything changes.

Your messaging changes.

Your content changes.

Your boundaries change.

Your clients change.

I went from dreading my calendar to being booked out for the entire year at 2-3x market rate.

Same studio. Same me.

Different positioning.

Drop a 💎 if this hit home.

You don’t have employees.

So you don’t need a handbook, right?

Wrong.

You’re running a company. You just have one employee: yourself.

And you need a boss.

That boss is you. Your handbook is your playbook.

What would your handbook say about your brand voice? Your daily targets? Your marketing plan? Your financial tracking?

Most solo-preneurs never answer these questions. That’s why they stay stuck.

The ones who scale treat their business like a business.

Your handbook is where that starts. 📖

Drop a 🙋‍♀️ if you’re ready to stop winging it.

my mama loved quotes 🤍
I love a good quote 🤍
Happy motivational Monday 🤍

Little reminder that when people react the way they do- it’s them, not you 🤍 xoxo

Drop a 🫶🏼 if you agree

Happy Halloween Executives 🤍 👻

Happy Halloween Lash Executives 🤍 🎃

Hi, I’m Danielle 👋 — and if you’ve been here for a while, you know I’m all about helping lash artists think bigger while keeping things real.

Lately I’ve been reminding myself that it’s okay to evolve, rest, and rebuild — even when social media makes it look like everyone else has it all figured out. Spoiler: they don’t. 😉

So here’s to showing up imperfectly, learning out loud, and leading with authenticity.

If you’re in that “figuring it out” chapter too — same, girl. Same 🤍