Danielle Rae Lash Executive
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Helping you elevate your business and your mindset through education and community. ♥️ I love to create communities and generate inspiration.
Why I am a mentor:
Through my personal and professional experience I have realized that my passion does not stop at lashes. I love to exploit technology and provoke expansion. I love to help people succeed. Specializing since 2007, I am fortunate to be one of the very few pioneers of the industry of eyelash extensions in the U.S. I have opened two very successful lash studios, launched a training academy, formulated a product line, and developed a marketing expansion service- all designed for increasing success for the Lash Artist. Having approached the industry from so many angles, my expansive knowledge and experience proves to be valuable to any lash artist, at any stage of growth. You too, can join me in this journey of amplified knowledge, success and overall joy! I love this quote by Mahatma Gandhi:
“Live as if you were going to die tomorrow. Learn as if you were going to live forever.”
Together, we increase awareness and enhance the reputation of the industry, therefore bringing success to everyone. All while doing what we love, living the life we want, and making a difference! Why wait any longer? Let’s crush it together.
09/02/2026
tag your lash artist bestie 🫶🏼
08/21/2026
3 ChatGPT prompts I wish every beauty business owner would use
Save this one. Your future self will thank you 🤍
DM PROMPTS if you want the copy + paste version with my extra notes 🤫🫶🏼
08/19/2026
Tag the lash artist who knows your entire lore 😘
08/19/2026
tell me what you do + what you’re trying to get better at in your business right now ↓
12/11/2025
2012. I’m sitting in my studio, staring at my calendar.
Half my appointments canceled. Again.
The ones who showed up complained about the price. Asked for discounts. Showed up late.
I was working 50+ hours a week and barely breaking even.
And I kept telling myself: “Maybe I need to run another special”
Then a friend (who’s a luxury realtor) said something that changed everything:
“Danielle, you don’t need to run another special. You’re marketing to broke people.”
Ouch. But she was right.
I changed THREE things (swipe to see them) and within 6 months:
→ Raised my prices 150%
→ Booked out 6+ weeks
→ Clients who actually valued my work
The framework is in the slides. But here’s what I really want you to know:
You’re not too expensive. You’re just talking to the wrong people.
And once you shift WHO you’re talking to, everything changes.
Your messaging changes.
Your content changes.
Your boundaries change.
Your clients change.
I went from dreading my calendar to being booked out for the entire year at 2-3x market rate.
Same studio. Same me.
Different positioning.
Drop a 💎 if this hit home.
11/25/2025
You don’t have employees.
So you don’t need a handbook, right?
Wrong.
You’re running a company. You just have one employee: yourself.
And you need a boss.
That boss is you. Your handbook is your playbook.
What would your handbook say about your brand voice? Your daily targets? Your marketing plan? Your financial tracking?
Most solo-preneurs never answer these questions. That’s why they stay stuck.
The ones who scale treat their business like a business.
Your handbook is where that starts. 📖
Drop a 🙋♀️ if you’re ready to stop winging it.
11/17/2025
my mama loved quotes 🤍
I love a good quote 🤍
Happy motivational Monday 🤍
Little reminder that when people react the way they do- it’s them, not you 🤍 xoxo
11/09/2025
Drop a 🫶🏼 if you agree
10/31/2025
Happy Halloween Executives 🤍 👻
10/31/2025
Happy Halloween Lash Executives 🤍 🎃
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Dallas, TX