TETRAKATE

some people read seasonally, but i read spooky books all year long. and I’m pretending it’s fall with my spooky bookmarks, cozy blanket, pumpkin candles, and horror books 🤍👻 what are you reading this week?

🤍 Five months ago, I closed up shop and said I was happy to be rid of the brand I dedicated so much time to over the past few years. I was burnt out, stressed, and just overwhelmed by all of the things I thought I was doing “wrong” as a business. I would spend all day working at my day job, and then start working on this shop, and I could only see all of the missed opportunities, the wrong decisions, and the mistakes that I made over time. I saw other brands, much newer than me, have overnight success, and it just made me feel bitter and sad whenever I would think about it. I would talk to my friends weekly about all that I wanted to do differently. I was totally focused on everything I was doing wrong.

But now, after taking a few months off, I can see that I was thinking about this brand in the completely wrong way. I was comparing myself to other shops, comparing my insecurities to their highlight reel. I was so focused on “doing branding correctly” that I lost all of the fun and creativity I started with originally. I used to make jewelry because I really loved it. I loved making things with my hands, and seeing other people wear them and love them. I let my insecurities about how I was being perceived as a business owner, and as a person, completely deplete my passion for crafting and making things. And after some time away, I really miss it.

I’ve been thinking for a while now about re-opening my shop. And with some encouragement, I have reopened my Etsy shop 🤍 this time, I don’t care about being “good” at marketing or branding. I’ve decided that this is my Etsy shop, and I need to stop overthinking everything, and just post and sell whatever I want to post and sell. I’ve always been a serious overthinker, and it really hinders me sometimes, and I don’t want to keep letting that happen.

Thank you again to everyone who has supported me in the past, and everyone who encouraged me to reopen, and to everyone who will continue to support me in the future. Y’all are seriously the best (and if you read this far, congrats, you’re one of the first to know that jewelry is returning in the near future 🤫)

today is a great day to shop small 🖤 order some food from your favorite local restaurant, grabs coffee at your favorite small coffee shop, share your favorite things you’ve purchased from a small business ✨ everything on my shop is 15% off today through Monday, abs you can get free shipping with code CYBER

fall vibes 🖤🍂 i cannot stop lighting fall scented candles and buying fall books! what’s your favorite fall book? 📚

getting spooky for this week 🖤 what are you reading this week?

today is the official start of spooky season 🖤 unless you’re like me and decorated your home for Halloween in august 🎃 what spooky books are on your tbr?

fall and Halloween bookmarks are live now in the shop 🎃🖤🍂
—

new halloween and fall bookmarks coming this week! these are perfect for reading your spooky tbr 🎃 🖤

—

booktok convinced me to buy another book 🧡
i have been reading a lot more romance books this year and I am loving it! this book is sweet and a super fast read 📚 it didn’t give me the five star feels, but it was a fun read, and I would definitely recommend!

—

another week, another new book 📚

I can’t believe I got a copy of this early, my b&n is constantly putting out books before they’re actual launch date, and I am always worried when I get to the register they’re going to tell me I’m not allowed to buy it yet 😬 I know that’s ridiculous and that the employees don’t know the launch date for EVERY book they sell, but i guess anxious thoughts never totally stop 🤷🏻‍♀️

—

some august hopefuls 🧡 can you tell i’m ready for the fall reads?

—

happy tuesday 🧡 after this long weekend, i couldn’t wait to get back into my book tonight! I’m trying to finish up my current read so I can start on the new Riley Sager asap!

what are you reading this week? 📚

—