Pay.Per.Click Expert Witness

What is a Pay-Per-Click (PPC) Expert Witness?

What are their qualifications?

What types of issues do they typically opine about?

What sorts of litigation are they usually involved with?

What is a Pay-Per-Click (PPC) Expert Witness? A description of what a PPC Expert Witness is, the sorts of qualifications they have, and the types of legal issues & lawsuits they work on.

Targeting PPC Ads to appear when a competitor's brand name is searched for is an acceptable marketing practice when done right, but can also result in increased sensitivity as an aggressive advertising strategy.

This has resulted in numerous lawsuits.

Is it worth it?

Targeting PPC Ads to Competitor's Brand Names - a Frequent Source of Infringement Claims - Pay.Per.Click Expert Witness Details about common issues in lawsuits involving Conquest Ad Campaigns where companies target ads to appear for competitors' brand names.

A sample of past PPC Ad cases and Internet Marketing cases we have worked upon.

Online Marketing Lawsuit Cases We Have Worked Upon - Pay.Per.Click Expert Witness List of Internet marketing cases worked upon by the PPC Ad Expert Witness, including some involving paid search marketing.

Brief biographical profile of the Pay-Per-Click Advertising Expert Witness, Chris Silver Smith.

Chris Silver Smith - SEM Expert Witness - Pay.Per.Click Expert Witness Chris Silver Smith is the Pay-Per-Click Ads Expert Witness who has testified at depositions & trials for multiple PPC lawsuits. Find out more.