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AI transformation is not a technology project. It is the redesign of how work gets done.

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Mercury Launches Intelligent Accounting with Mercury Books Business Wire

With Google Posts Reporting, you can now track exact post views right inside your Google Business Profile dashboard:

📈 18-month insights: Track performance trends across past posts.
🏷️ All post types: Monitor views for regular updates, deals, and events.
🔍 Cross-platform: See combined reach across Google Search and Maps.

To view your metrics, head to your dashboard, click Posts, and look for the view count on each card.

Elon Musk famously stated that "physics is the law, and everything else is a recommendation," capturing this perspective on the Goodreads quote collection to mean that human rules can be broken or changed, but physical reality cannot be fooled.

What the Quote Means
Human Laws vs. Nature: People can break laws made by society, but no one can break the laws of gravity, motion, or thermodynamics.Harsh Judge: Nature does not care about opinions, titles, or excuses. If a rocket is built wrong, it will explode instead of reaching space.

First Principles: To solve hard problems, you must start with the basic, proven truths of physics and build your ideas up from there.

How It Applies to Life and WorkIgnore Fake Rules: Many rules in business or daily life are just old habits or traditions, not real limits.Respect Real Limits: True innovation pushes boundaries, but it must still work within the actual rules of the universe.

The real challenge isn’t just learning about new technology—it’s applying it effectively in your business.

With the IEEE | Rutgers Mini-MBA: Artificial Intelligence program, learn how to navigate the complexities of AI and integrate it seamlessly into your operations.

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big 4 accounting firms use of ai

The Big 4 accounting firms—Deloitte, EY, KPMG, and PwC—are investing billions of dollars to integrate generative and agentic artificial intelligence into their core audit, tax, and advisory workflows.

Core AI Deployments by Firm

Deloitte: Rewired its Omnia platform with end-to-end agentic AI and launched automated finance agents targeting a 25% reduction in operating costs. [1, 2]

EY (Ernst & Young): Deployed thousands of specialized AI agents built with NVIDIA to support hundreds of thousands of professionals across tax, risk, and finance. [1]

KPMG: Leverages platforms like KPMG Ignite and Clara to scan millions of accounting entries and surface operational anomalies, though the firm has also faced industry scrutiny over AI-generated citations in reports. [1, 2]

PwC: Invested heavily in a Microsoft-backed, AI-native audit platform and Agent OS to run automated audit guidance and general ledger analysis tools like GL.ai. [1, 2]

Impact on Operations and Workforce

Full-Population Audits: Instead of examining traditional data samples, AI allows firms to analyze 100% of client journal entries and transactions for anomalies. [1]

Managed Services Pivot: Firms are using AI efficiency to scale multi-year, recurring revenue contracts to run corporate back-office suites. [1]

Restructuring the Pyramid: Routine data entry, document review, and junior-level tasks face high automation rates (70%–95%), altering traditional hiring pipelines and graduate intakes. [1, 2, 3]

adapted

2026 MidYear Executive Benchmark Survey: The Verification Gap | Workiva

2026 MidYear Executive Benchmark Survey: The Verification Gap AI enthusiasm is running into reality: 1 in 4 executives in our survey say an AI error reached investors or the board. See what else we uncovered.

Nvidia CEO Jensen Huang says “AGI has arrived” following the launch of OpenAI’s new GPT-6 Astra model.

Huang congratulated OpenAI on X and pointed out that Astra was trained on Nvidia GPUs, saying, “From ChatGPT to o1 to Astra in 4 years.”

OpenAI President Greg Brockman made a similar claim at launch, telling reporters: “Welcome to the AGI era.”

But not everyone agrees. AI researcher Gary Marcus said Astra still falls short of conventional AGI definitions, while Sam Altman has called AGI a poorly defined term.

Source: Business Insider/ AI Fire Newsletter

David Ondrej (@DavidOndrej1) on X Agentic Engineering Setup (after 2,000+ hours)