Imaginuity

Franchise growth teams are under constant pressure to produce more.

More leads.
More campaigns.
More local activity.
More proof that marketing is working.

But activity and volume can hide a lot of what is really happening in the system.

It can hide weak markets.
It can hide inconsistent franchisee performance.
It can hide channels that generate activity without contributing much growth.
It can hide the fact that no one has a clear view of what is actually working at the unit level.

A franchise system can look busy and still not be built for performance.

If this feels familiar, visit Imaginuity at Table 38 during the Franchise Growth & Marketing Conference 2026, June 2–4.

Franchise marketing reporting can turn into reporting theater fast.

The dashboard is clean. The numbers are there. The recap gets reviewed.

Everyone can see what launched, what was spent, and how many leads came in.

But can the team see which locations grew, which markets are slipping, and what should be fixed, funded, or stopped?

That is the difference between having reporting and having useful visibility.

If this is a familiar tension inside your system, it is worth a conversation at FGMC. Visit Imaginuity at Table 38.

Are you able to easily launch campaigns to promote what’s happening at your center?

Events. New openings. Seasonal moments.

Most teams know what they want to promote. The challenge is getting campaigns live quickly and consistently.

Adwerx makes that easier.

It gives shopping center teams a simple way to launch targeted digital campaigns without complicated workflows or long lead times.

So you can increase awareness, stay visible in the right markets, and drive more traffic when it matters.

We’ll be demoing Adwerx at ICSC + PropTech in Las Vegas.

Stop by the booth to see how it works!

Shopping center visits don’t start at the property.

They start earlier, when shoppers are searching for nearby options, comparing tenant mix, checking dining and events, reading reviews, and deciding where to go.

That’s when the visit decision is happening.

And increasingly, AI is influencing what gets seen, what gets trusted, and what gets chosen.

That means traffic growth doesn’t start at the property.

It starts with discovery.

The question is no longer just, “How do we promote the center?”

It’s, “How easy are we making it for shoppers to find, understand, and choose our centers?”

We’re looking forward to discussing what that means for shopping center teams at ICSC LAS VEGAS 2026.

If you’ll be there, connect with us in Vegas: https://na2.hubs.ly/H05rhvP0

We’re headed to ICSC LAS VEGAS 2026.

If you’re focused on portfolio growth, leasing velocity, stronger digital performance, or making your centers easier for shoppers to find and choose, let’s connect in Vegas.

May 18–20

Las Vegas Convention Center

AI is changing how homeowners choose service providers—and most brands are still measuring the wrong things.

At Build Expo Dallas, our President, Corbett Guest, is breaking down what AI-driven discovery means for franchise and multi-location operators.

Here’s a preview of what you’ll learn →

Get your tickets today: https://buildexpousa.com/rsvp-dallas/

Great week at JLL annual planning meeting with the Lifestyle team.

JLL continues to bring together some of the smartest people in retail real estate, and it’s always a privilege for Imaginuity to be part of the conversation.

This year was especially meaningful seeing Angela Sweeney thriving in her role as Executive Vice President, Marketing Director – Lifestyle at JLL. Angela helped shape so much of the work we do here, and it’s incredible to see the impact she’s making.

Also great to see Corbett Guest, Blake Boehle, and Samantha McCulley representing Imaginuity and enjoying a few days of great conversations, learning, and Miami sunshine.

Thanks to the entire JLL team for another fantastic JLL planning meeting.

Meet the team...baby edition (part two)

Swipe through to see the earliest edition of our crew!

Meet the team… baby edition (part one)

We thought it would be fun to share where it all started.

Swipe to see the tiny humans behind the big ideas.