BrightGirl Media

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Most local business owners think their first World Cup strategy should be social media.

I disagree.

The first World Cup game you'll play is the Google Maps game.

When visitors arrive, they'll search:

"Best tacos near me."
"Coffee shop near me."
"Things to do in Dallas."
"Black-owned businesses near me."

If your business doesn't show up, you don't exist to them at all.

This week, take 15 minutes to:
✔ Update your Google Business Profile
✔ Add fresh photos
✔ Verify your hours
✔ Respond to reviews
✔ Update your business description

You don't need to be famous during FIFA, you just need to be findable.

Have you Googled your own business lately? What did you find?

If you missed the WFAA segment this morning on how businesses can capitalize on the World Cup traffic, here's an in-depth breakdown of the tips that were shared.

How Local Businesses Can Prepare for World Cup Traffic – BrightGirl Media The World Cup is coming to North America, and Dallas-Fort Worth is about to welcome a wave of international visitors. For local businesses, this is one of the biggest opportunities in years. But here’s the catch: the businesses that prepare now are the ones that will win when the crowds arrive.