Future Now

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Strategic Planning is a Misnomer A Plan Is Not a Strategy

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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

ABM takes the antiquated concept of leads and funnels and turns it on its head.

Rather than a funnel, ABM creates a continuous cycle of increasing levels of engagement with prospects via a much more efficient model that focuses 100% of time and resources on a smaller number of pre-selected target accounts that are most likely to become customers.

97% of marketers who have tried ABM report a higher ROI than other marketing activities. 🚀

Studies have shown that ABM programs result in 40% larger deal sizes and 285% higher close rates vs. standard funnel marketing.

The difference is like fishing for little minnows with a net and using a laser-guided speargun to catch a trophy fish suitable for mounting. 🏆

Which sounds better to you?

Reach out if you want to discover more.

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