Pink Jacket

When Crowbar Films green-lit a branding project for Pink Jacket we launched a discussion of the client’s vision. From the initial vision to the launch of their latest theatrical release, we're here to talk about the process and our role in the big picture!

Also, give the trailer for You Gotta Believe a peak, coming to theaters soon! 🎬

https://www.pinkjacket.com/2024/08/19/crowbar-films-launches/

End-of-season sales are just about to bombard us all. We hop from Memorial Day to Independence Day to Labor Day Sales like hopscotch. Customers expect retailers to observe these patriotic holidays with scorching 🔥hot🔥 deals. But a percentage sale isn’t the only value-add to use to influence buying decisions. Let’s explore methods to build the customer relationship through promotional cycles.

https://www.pinkjacket.com/2024/07/16/the-hottest-summer-deals/

Sad news to learn of Colleen Barrett’s passing. Not only was she Southwest Airline’s Queen of Hearts, she was a true joy to work for and our best client by a million miles. RIP, Colleen. We’ll try our best to spread the love you have inspired in all of us. 🩷

Wanting a low overhead cost, low risk, and simple way to start selling merch to your most engaged fans? We've got your back! Pink Jacket specializes in building e-commerce sites for brands that are already established, or just dipping their toes in the online product sales waters. Let's explore the newest and best options to start selling your branded products directly to your customers.

https://www.pinkjacket.com/2024/04/03/5-steps-to-launch-your-ecommerce-branded-merch-store/

Social media is everywhere these days, and it’s not just for keeping up with friends and family. It’s also a powerful tool for businesses to connect with their audience. But when it comes to promoting your brand on social media, there are two main approaches: paid and organic.

When is the best time to pay to play on social? When is the best time to engage with your established audience? We break this down in our latest article.

https://www.pinkjacket.com/2024/03/20/paid-vs-organic-social-media-whats-the-difference/

In 2023, spending on tickets for festivals increased almost 30% from 2022. Consumers are voting with their dollars, and experiences are still so worth the expense. Festival season is almost here, and we want to highlight the things you can do to make the heavy lifting leading up to the event a breeze. Show off what makes your event the can't miss experience of the year with Pink Jacket!

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Goodbye, Pauline Hudel-Smith.
You’ve helped so many.

Since she hit the scene at UTA, Pauline has been consistently instrumental in finding several of our Pink Jacket graphic design employees and interns. We could always count on her to help us find the best fit for our company culture. And if I ever had questions about any of them, she would always tell me the “real scoop,” but in the fairest of ways!

She also loved having UTA alumni back for talks with her students, whether formal or informal. Giving back to someone who had given us so much was always a pleasure.

She will be missed by so many, young and old, teachers and students, faculty and business owners alike. She connected us in the easiest and most graceful way. Thank you for your deep dedication to your profession and for the generosity of giving from all of us at Pink Jacket. Our deepest condolences go to her family and friends and all those she touched. RIP Pauline.

- Elena Baca

We have an entire universe of information in our pockets at all times, which is why 81% of people self-report that they rely on their own research before making most decisions in life. The "research" that people are doing by and large is initiated as an internet search.

Regarding consumer purchasing decisions, 71% of people are more likely to purchase products and services based on social media influence alone. The effect is that the customer journey has dramatically shortened.

In order to get your ideal customers from "clicks to bricks" successfully, the marketing needs to be quick, precise, and personalized to your customer.

Let's unravel the steps needed to do this in a short read from Pink Jacket.

https://www.pinkjacket.com/2024/02/19/transform-online-engagement-into-real-world-action/

Are you sending emails through a third party like Square, Mailchimp, or Constant Contact?

You should note that there is an important update to look out for. Email-sending domains now require additional authentication, and without it you risk ending up in customer's spam, bouncing, or at worst being blacklisted.

This rollout is happening throughout February and will eventually affect everyone. Other large email senders will likely follow suit as well.

If you want a further breakdown of this change we wrote an article to clarify the subject deeper and how to make sure emails will still be able to reach your all-important contacts.

https://www.pinkjacket.com/2024/01/26/navigating-the-latest-changes-in-email-authentication/

The new year is in full swing, let's get down to some solid ideas that can help you get ahead of your restaurant marketing this year. More focus on customer experience online can help you win over new and returning guests alike.

As an aside, if you’re not already thinking about Valentine’s Day, that should be tip #0!

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Rumi once said, "What you seek is seeking you." Beyond the esoteric, we believe that your search for new customers can be viewed from this dual-sided approach. There is someone out there who is hunting for exactly what YOU have to offer, they just haven't had the good fortune to find you yet.

We use our prowess to find those perfect customers, and engage them at the right time! Learn more about how we can become your Digital Ads manager at https://www.pinkjacket.com/services/paid-media-management/

Sometimes you feel sentimental, sometimes you feel like a party. Sometimes you just want Last Christmas on infinite repeat and we're here for it.

We want the end of the year to mean lots of peace, love, joy, and tons of tasty food with loved ones. It's been a wild ride this year, so we wanted to send over a playlist of the PJ team's favorite seasonal tunes.

https://open.spotify.com/playlist/0ZHnJp9HDFUaM8PiC2ykTO