PMG

Doing great work doesn’t stop with our customers.

Earlier this spring, our entire PMG team took the afternoon to volunteer during our annual Day of Giving, supporting nonprofits focused on uplifting people in need, caring for our planet, and strengthening the communities where we live and work.

Proud to be building a culture full of people who care deeply and are committed to making an impact wherever they are.

Want to join us? Check out our open roles: https://bit.ly/40TbSc5

The future of commerce won’t be measured by the last click alone. As Gen Z reshapes how discovery, trust, and purchase decisions happen online, brands relying on legacy attribution models risk missing where influence actually starts

In our latest report, Beyond the Click, we unpack:
▶️ Why social platforms are becoming the new search engines for younger consumers
▶️ How Gen Z’s nonlinear path to purchase is changing the way performance should be measured
▶️ What brands need to rethink now, from creator strategy to incrementality and cross-platform measurement

If you’re building media, measurement, or social strategies for the next generation of consumers, this report is worth a read.

Download here: https://bit.ly/4vfs8kG

“PMG is making a splash this year with its first AI & Tech Sandbox, blending creativity and emerging technology at Miramar Beach.”

Thanks to ADWEEK and Alison Weissbrot for recognizing PMG’s AI & Tech Sandbox as one of Cannes Lions International Festival of Creativity events to watch this year. Across the week at Miramar Beach, the Sandbox will host live AI showcases, hands-on product experiences, an innovation marketplace, and a Hackathon with $500,000 in prizes.

The goal behind all of it is practical application. Getting closer to the tools, the workflows, and the people shaping what comes next.

Register here: https://bit.ly/4dY9MOm

The best AI ideas don’t stay ideas for long. That’s the thinking behind the first-ever AI & Tech Sandbox global Hackathon at Cannes Lions International Festival of Creativity. We’re bringing together creatives, strategists, developers, and technologists from around the world to collaborate on AI-driven solutions designed around real challenges brands and consumers face today.

AI-generated code is encouraged. Open-source tools are welcome. Any tech stack can be used.

One winning team will be eligible for up to $500,000 to continue building their idea beyond the Hackathon.

🗓 Registration closes June 19.

Sign up today: https://bit.ly/4u1dBIn

Brands are asking more from their media partners, and the work is evolving far beyond ex*****on. PMG’s expanded strategy practice is built to help organizations develop true growth engines across media, creative, data, AI, and business transformation.

For years, enterprise brands have tapped PMG for projects ranging from AI operationalization to growth blueprinting to global communications strategy. Our partnerships with brands turn complexity into competitive advantage. Read more about the expansion here: https://bit.ly/4u76sHp

Audience strategy shapes every campaign, but too often it’s built on outdated research and assumptions about intent, not real behavior.

Today, PMG is launching Alli Audience Planner v3.0, the industry’s first Live Persona engine built from live media consumption signals across platforms like LinkedIn, Amazon, YouTube, Meta, Reddit for Business, Netflix, Spotifypotify, and more. Combined with Ask Alli, teams can chat directly with personas to pressure test creative, channels, and strategy in real time.

Audiences move fast. Planning should too. Read more: https://bit.ly/4dIkiKm

A campaign rooted in belonging, backed by rigorous measurement, and recognized for both. PMG and Leeds Building Society earned Best Marketing Campaign of the Year at the Yorkshire Financial Awards 2026 for “It’s Better to Belong.” 🏆

Built on Leeds Building Society being owned by its members, the campaign put trust and genuine member value at the center of the brand story. Across TV, radio, out-of-home and digital, the work shows what’s possible when brand and performance become one.

Read more about the win and the thinking behind the campaign: https://bit.ly/3R55Y63