Kait Design Studio

Your hang tag is doing more work than you think.

It is the last thing a customer touches before she wears your product. The first thing she sees when she pulls it out of the bag. A tiny piece of paper that either makes your brand feel real or makes it feel like an afterthought.

We designed everything for from the ground up - brand identity, collateral, the whole thing. And details like this are exactly why it matters.

If your packaging does not match the quality of your product your customer feels that disconnect whether she can name it or not.

Our agency handles full brand builds and collateral. Link in bio to see how we work.

Hi, I’m Kait. I’ve been building Shopify stores for over 11 years and I still think it’s the most powerful platform a product brand can be on when it’s done right.

I started Kait Studio in 2014 with a background in retail buying, marketing, and store management. I understood the sales floor before I ever understood code. That combination is what makes the way we build different.

We don’t just design websites. We build the digital version of a store that was strategically laid out to sell. Every collection structure, every product page, every email flow has a reason behind it.

We work with product brands from their first launch all the way through scaling to seven figures and beyond.

Branding. Web design and development. Email marketing. Social media. PR and media placement. Full service from the ground up or whatever piece you need most right now.

If you are building something and you want a team that actually understands the business of selling not just the aesthetics of it - this is the place.

You can email [email protected] or send us a DM!

The fonts your favorite Shopify brands are using are not random. Every single one is a decision that happens before you read a single word.

The display font that makes you feel something the moment you land on the page. The body font that disappears completely so the product can breathe. The combination that tells you whether a brand is luxury, editorial, clinical, or warm before you ever look at a price tag.

Most people think good branding is about photography or color.

The designers who charge the most know it starts with typography. It is the thing your eye processes first and the thing most brands get wrong.

We broke down the exact fonts behind some of the most recognizable Shopify brands right now -

Make sure to hit save so you can come back to reference them later.

   

When Melanie first came to us she needed a brand. Now she’s partnering with larger than life brands for New York Bridal Fashion Week.

We built House of Harstad from the ground up - the branding, the packaging, the website, the email marketing, the social media strategy.

And as the brand grew, we grew with it.

Today we handle her PR, media placements, consulting, and social.

This is what full service actually looks like. Not handing a client a logo and wishing them well. Showing up at every stage of the business and building what that specific moment requires.

Watching Melanie at is one of those moments that reminds us why we do this and I can’t wait to share what’s coming.



Venue:
Photo/Video: for
Runway Producer:
Lighting:
Music:
Florals: 
Hair and Makeup:
Jewelry Sponsor: 

The best compliment we get isn’t a five-star review.

It’s a client who came to us three years ago for a website - and is still here. Now we’re managing their email, evolving their brand, and talking about what their merch line needs to look like. We’re mapping out campaigns for their next launch and making sure every touchpoint feels like them.

That’s not a vendor relationship. That’s a partnership.

We build brands we’re proud to grow with - not just websites we hand off and forget. If you want someone in your corner for the long game, you know where to find us.

Western wear has always had soul. Triple Seven is proof it can have sophistication too.

We had the privilege of building out the Shopify presence for this elevated classic women’s westernwear brand - and honestly, this one was so fun. When a brand has a strong identity, you can feel it in every decision. The typography, the imagery, the way a collection page is structured. Everything has to feel intentional.

Triple Seven isn’t your average western brand. It’s for the woman who appreciates the tradition but wants it polished. Refined. Worthy of the quality she’s actually wearing.

That energy has to translate the second someone lands on your site - because your website is your storefront, your fitting room, and your first impression all at once.

This is exactly the kind of brand we love building for. Strong aesthetic, clear customer, and a vision we could run with.

When we take on a client, we’re not thinking about their website launch.

We’re thinking about their billboard on the interstate. Their merch at checkout. Their packaging on a shelf at Target. The email that goes out when they hit 100K customers.

That’s the vision we bring to every single build. Because the brands we work with aren’t staying small - and everything we create needs to be ready to scale with them.

That’s why our clients don’t just launch with us. They stay.

Heritage brands have earned their sophistication. Your fonts should show it.

For the brands that have been around for generations - the ones with history and legacy behind them - I always lean into classic serifs. Think timeless, not trendy. Refined, not rigid.

Fonts like these carry weight. They communicate trust before a customer reads a single word. They say we’ve been here, we know what we’re doing, and we’re not going anywhere.

Pair a strong serif headline font with clean, readable body copy and you’ve got a brand that feels elevated without trying too hard.

The worst thing a heritage brand can do is chase a trend that makes them look like everyone else. You’ve been around too long for that.

Lean into the legacy. It’s your biggest differentiator.

Fonts by:visual
JamalCreativeStudio on creative market
pixesia on creative market

Throwing it back to the archives a bit!

Dr. Tamaru and were doing everything themselves to launch their new product.

Running a practice, building a brand, and trying to manage a website. That’s a lot of pressure on two people who are already giving everything to their patients, their businesses, and their families.

When nuwme came to us, we got to work building them a Shopify site that could finally carry some of that weight. Clean, elevated, and set up to actually convert - so they could focus on what they do best instead of worrying about what’s happening on the backend.

That’s what a great website should do. It should work for you when you can’t.

This is one of my favorite parts of this job - watching business owners exhale a little because something is finally handled.

If your website is adding to your stress instead of relieving it, that’s a problem we can solve.

Sometimes a brand direction just doesn’t end up being the one - but that doesn’t mean we can’t appreciate the beauty in the process.

This mockup for a med spa client was too stunning not to share. The soft tones, the elegant typography, the way it all came together... chef’s kiss.

But here’s the thing about branding: it’s not just about looking pretty. It has to feel right for the business, the clientele, and the vision. And sometimes that means letting go of something beautiful to make room for something that fits even better.

So consider this your reminder: the “wrong” direction isn’t wasted work. It’s part of the journey to getting it exactly right.