GroMo Agency

Cole Field, GroMo Agency's Partner & Director of Strategy, recently sat down with Versium for their Five Questions with Versium series to discuss the current state of data in marketing technology.

5 Questions with Versium: Cole Field, GroMo Agency Cole Field, Director of Strategy at GroMo, joins our interview series with thought leaders in marketing and advertising to dig into the current state of data.

We're seeking to hire a Dallas, TX based Paid Media Manager to avidly manage, scale, and optimize paid social campaigns on LinkedIn, Facebook and Instagram, and paid search (Google Ads platforms).

We’re looking for someone who has a deep understanding of all things related to paid media which include social media expertise, performance display, and retargeting paid media channels. This position will report to the Paid Media Manager and will be expected to create, manage, and optimize paid search and social campaigns including keyword/audience research, ad funnel creation, pulling business impact insights from data, providing strategic recommendations, segmentation tactics, managing budgets, presenting to clients, and creating monthly reports.

Responsibilities include:

Research, develop, and manage paid search campaigns in Google Ads and paid social campaigns on paid social ad platforms including Facebook, LinkedIn, and Instagram
Launch, analyze, scale, and optimize dozens of campaigns throughout the marketing funnel daily
Develop and maintain KPI reports that track paid efficacy and help us respond to issues and opportunities in real time
Provide actionable weekly updates to various stakeholders (including performance, improvements, planned tests, etc.)
Maximize paid search and paid social ROI: perform daily optimization of campaigns, budget allocation, bidding management, ad creative testing, and landing page testing
Coordinate with Account Managers to define creative specs needed for each campaign and work with creative team to secure all needed creative assets to launch client campaigns
Monitor and evaluate paid search / paid social results using industry standard tools like Google Webmaster Tools, Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Ads Manager, and Hubspot reports to identify areas that need improvement and report on key performance indicators, benchmarks, and return on investment
Analyze user website behavior and provide insights and recommendations for improving performance in achieving client objectives
Implement Google Analytics and ad platform conversion tracking via Google Tag Manager
Brainstorm and build plans around ways we can win with online advertising for new business pitches
Be on the lookout for the newest and trendiest advertising technology tools that we can use to improve our client’s campaigns
Constantly create “Client Delight” by providing high levels of service and communication with manager and clients, including regular video meetings and calls
Perform bid management, ad campaign builds, and promotional copy development
Continuously improve social media strategies by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then determining how to best utilize the information
Create monthly reports and communications to inform clients of results and progress of activities


What we are looking for:

A candidate with previous B2B & B2C digital marketing agency experience
Experience in strategizing, developing, executing, optimizing, and measuring all forms of paid media/direct response marketing
Minimum one year experience with Paid Media & Web Analytics tools, including Google Analytics, MS Excel/Google Sheets, Facebook Ad Manager, LinkedIn Ad Manager, and Google Ads
Strong understanding of setting up conversion tracking on all platforms
Junior role with opportunity for growth
Understand key metrics such as CTR, CPC, CPA, ROI, keyword density, and long-tail keywords
Willingness and ability to be hands-on in getting deep into data analysis while balancing multiple priorities and brands
Strong analytical focus
Demonstrated ability to manage multiple projects in a fast-paced, deadline-driven environment
Proven ability to build consensus and work effectively within a cross-departmental team
Excellent client-facing, presentation, and internal communication skills


What you can expect:

Fast-paced, collaborative environment with a small team, but a large footprint
Dallas-based, full-time position (W2) and benefits
Paid Holidays and Flexible PTO
Company pays 50% of Health Insurance Coverage


About GroMo:

What started as dream, blossomed into a reality. We are a team of innovative thinkers, explorers, and decision makers rooted in digital marketing with varying backgrounds that share a common desire – to be dynamic game-changers and engineers of enthusiasm. We are intent on creating compelling work that pushes boundaries and exceeds expectations. We are GroMo.

Paid Media Approach:

Paid Media plays a critical role in converting prospects into customers. It presents unique opportunities for businesses to target specific audiences in ways that appeal most to them. At GroMo we take a unique approach to executing Paid Media initiatives by adding conversion optimization via funnel concepts, A/B testing, and remarketing processes to enhance your ROI. Whether it be through Google, Facebook, Instagram, YouTube, or Linked

We are looking for an experienced and self-driven Digital Account Manager to join our marketing team! As a Digital Account Manager at our company, your main duty will be to work with leadership to develop and manage digital marketing strategies with our clients to help them achieve client’s digital marketing goals. Additionally, you will work with thoughtful, creative and strategic team members and connect with client leaders to make a big difference in their businesses. Every day involves creativity and hustle, learning and listening, asking and answering questions, and collaboration with clients and teammates.

From time to time, this person will also assist with new business and respond to briefs and project manage the creation of pitch documents. This person will nurture strong client relationships and intervene with solutions to problems before they are escalated. They will ensure all campaigns under its leadership are performing to the highest standard.

The ideal candidate will manage the company's client portfolio to help clients improve their web presence. This individual will create digital projects to meet customer needs and serve as a point of contact for a customer's digital needs.



Responsibilities

Suggest, design, and implement digital projects to increase customer ROI
Act as point of contact for clients for digital management matters
Report on digital performance metrics
Define, clarify and create project documentation including scope, schedules, project status reports, estimates and other documents as necessary.
Schedule and prioritize client deliverables collaborating with internal team.
Provide input and direction on client strategies.
Coordinate and lead regularly scheduled project meetings to identify required actions to achieve timely completion as well as documenting all meetings and communication.
Coordinate multiple resources and review of quality outputs for complex client deliverables.
Clearly communicate project objectives, timeline, detailed tasks, and desired outputs to internal and external team members. Monitor the completion of all jobs milestones through the agency and update schedules and team members as required.
Proactive in following up with clients and team members to ensure projects/tasks are on schedule and delivered on time.
Suggest and implement alternative solutions to problems with timelines, schedules, resources and budgets.
Review all client deliverables to ensure high-quality, professional outputs that meet client expectations.
Engage and motivate all necessary team members to ensure a successful client experience and outcomes.
Set up a list of KPIs to track for each client
Prepare and present reports on their progress
Keep abreast with new trends in digital technology

Qualifications

Strong understanding of online marketing tools
2 years of working experience as a Digital Account Manager
1-2 years of experience with SEO/SEM and CRM software
2 years of experience with Google Adwords campaigns
In-depth knowledge of online marketing tools and technology
Excellent understanding and knowledge of social media platforms
2 years of experience in customer service
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills

About GroMo:

What started as dream, blossomed into a reality. We are a team of innovative thinkers, explorers, and decision makers rooted in digital marketing with varying backgrounds that share a common desire – to be dynamic game-changers and engineers of enthusiasm. We are intent on creating compelling work that pushes boundaries and exceeds expectations. We are GroMo.

Paid Media Approach:

Paid Media plays a critical role in converting prospects into customers. It presents unique opportunities for businesses to target specific audiences in ways that appeal most to them. At GroMo we take a unique approach to executing Paid Media initiatives by adding conversion optimization via funnel concepts, A/B testing, and remarketing processes to enhance your ROI. Whether it be through Google, Facebook, Instagram, YouTube, or LinkedIn, GroMo implements strategies and campaigns that connect with the communities you are trying to target.

This is a Dallas based position.

Very proud of Caliber Creative and excited to be a part of Sticky!

“𝗖𝗵𝗶𝗰𝗸𝗲𝗻 𝗦𝗮𝗻𝗱𝘄𝗶𝗰𝗵 𝗪𝗮𝗿!” 🐓
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Baskin Robbins is enhancing the chill in with one of their latest marketing initiatives created for season three of Stranger Things. Baskin Robbins collaborated with a marketing agency to create Operation Scoop Snoop based on the show’s themes of Russian espionage. Try your luck at navigating an alternative universe riddled with Russian spies, cryptic codes and more while only using 1985 tech in this retro ARG!