Adlantica

Happy New Year to Every Brand That Thinks Long-Term

Happy New Year to Every Brand That Thinks Long-Term Pre.S. Stay tuned till the end of the article for 2 ways to market your brand during times of economic downturn. I read a consumer behavior article right after the New Year and it stated, “Come back in a year and tell us if cutting your budget was a good idea.” It was a bit […]

How Cigarette Companies Shaped Advertising

How Cigarette Companies Shaped Advertising How cigarette companies stoked its explosive growth using segmentation, hyper personalization, and advertising.

Check out how we helped StoryBrand with Audience Research, Marketing Strategy, and Facebook Advertising!

StoryBrand Marketing Case Study | Adlantica Adlantica helped StoryBrand increase ad engagement by 147%, lower cost per lead by 30%, increase book sales and more. Read the StoryBrand case study.

The Basic Human Desires That Drive All Purchasing Decisions

The Basic Human Desires That Drive All Purchasing Decisions Why women spend more, why people in hot climates buy spicy foods, and why parents spend more on certain children.

Contrary to what many believe, business writing doesn’t need to sound complex, intellectual, or confusing.

Great business writing is simple and it only focuses on one thing—your audience's needs. Nothing more.

Here are 4 quick tips to improve your business writing:

1. State the big idea up front. Your audience is busy and they’ll appreciate you for getting straight to the point.

2. Keep it brief. Don’t tell them what they already know and omit needless words.

3. Avoid using industry jargon or insider language. Don't use terms and acronyms that your audience doesn’t use on a daily basis.

4. Know your audience really well. Understand their biggest frustrations and start with that.

9 Copywriting Tips to Follow:

• Don't tell them what they already know.
• Don't tell them how to feel. Make them feel.
• Imagine writing to an old friend you've lost touch with.
• Always answer the question "Why should they care?"
• Sometimes talk about features (what it does).
• Always talk about benefits (why it matters).
• Tell them what you want them to do.
• Read what you wrote aloud.
• Edit. Test. Edit. Test.