HCK2 Partners

🌟 Employee Spotlight: Sarah Wicks 🌟

Meet Sarah, PR Account Director + Content Strategist!

Sarah leads with strategy, creativity and a passion for helping clients tell stories that make an impact. From developing integrated PR campaigns and crafting compelling content strategies to securing meaningful media opportunities, she partners with clients to elevate their brands and deliver measurable results. Her thoughtful approach, industry expertise and ability to uncover unique story angles make her an invaluable leader at HCK2.

Whether she's mentoring teammates, collaborating across departments or building strong relationships with clients and media, Sarah brings a level of passion and dedication that inspires those around her. We're proud to spotlight the leadership, creativity and expertise she brings to HCK2 every day.

Stay tuned as we continue highlighting the talented people behind HCK2!

Happy Fourth of July from HCK2!

Whether you spending the day with family, friends, or enjoying the fireworks, we hope you have a safe and memorable holiday.

Here’s to independence, freedom, and creativity! ❤️🤍💙

Congratulations to our client, Arlow, on the official launch of its innovative caregiving platform!

Be sure to check out Founder & CEO Chase Idleman's recent appearance on the CEO Spotlight podcast, where he discusses how Arlow is bringing an AI-powered co-pilot to caregivers.

Here's to an exciting new chapter for the Arlow team! 👏

https://bit.ly/3SDY841

www.audacy.com

🎉 Celebrating 70 Years of a Dallas Icon: Norma’s Cafe 🎉

For seven decades, Norma’s has been serving the Dallas community with the same values on which it was built: great food, family, and giving back. To celebrate this incredible anniversary, HCK2 helped amplify the story behind the milestone, securing media coverage to share Norma’s legacy and upcoming celebration with the community.

The anniversary celebration highlighted Norma’s commitment to its customers and community, including a special $2 Meal Deal at all five traditional cafe locations, with proceeds benefiting Big Brothers Big Sisters of Greater Dallas.

Norma's Cafe is celebrating its 70th anniversary Norma's is celebrating its anniversary with discounted meals

The new rules of brand visibility are here.

In today’s oversaturated media landscape, especially within highly regulated and complex industries, breaking through the noise takes more than a single tactic. It requires a strategic, integrated approach that earns attention and keeps it.

At HCK2, we help brands show up with purpose by blending earned media, digital content and bold creative to create campaigns that not only capture attention, but sustain it.

Because visibility isn’t just about being seen. It’s about being remembered.

Discover how we bring brands to life:
https://www.hck2.com/expertise/creative/

⚡ Client Spotlight: Texas-New Mexico Power (TNMP) ⚡

We’re excited to welcome Texas-New Mexico Power (TNMP) back to the HCK2 family! Our team is once again partnering with TNMP to support a targeted recruitment campaign focused on attracting experienced engineers to join their growing team.

Through strategic messaging, creative development and thoughtful outreach, we’re helping position TNMP as a destination for seasoned professionals looking to make a lasting impact in the energy industry.

We’re proud to support TNMP in building a strong, experienced workforce and look forward to what’s ahead.

PR, social, digital and creative should never operate in silos.

At HCK2, our integrated approach means every piece of a campaign works together, from media outreach to content creation to social amplification. The result is stronger messaging, better alignment and more impactful results for our clients.

One team. One strategy. Better outcomes.

Learn more at https://www.hck2.com/expertise/.

🌟 Employee Spotlight: Alyssa Pinnell 🌟

Meet Alyssa, our Account Coordinator and all-around client service extraordinaire.

Alyssa plays a key role in supporting day-to-day client needs and keeping projects moving seamlessly. From drafting pitches and press releases to managing influencer campaigns, building social calendars and coordinating schedules, she ensures every detail is handled with care and precision.

With a strong eye for organization and a passion for strategic communication, Alyssa helps bring integrated PR and social strategies to life for our clients.

Stay tuned as we continue spotlighting more of the talented people behind HCK2!

Behind the scenes with Happy FurEver 🐾✨

Heather and Zoe recently visited the Happy FurEver property for a photoshoot as part of the organization’s new website redesign. From capturing meaningful moments to showcasing the heart behind their mission, it was a great day spent bringing their story to life through thoughtful visuals and creative direction.

We’re proud to partner with organizations like Happy FurEver that are making a difference for animals in need, and we can’t wait to share more from this exciting project soon.

🌟 Employee Spotlight: Zoe Wood 🌟

Meet Zoe, our Vice President of Creative.

Zoe leads our creative vision at HCK2, guiding the strategy, design and storytelling that bring our clients’ brands to life. From overseeing creative direction across campaigns to collaborating closely with PR, digital and client teams, she ensures every piece of work is both visually compelling and strategically aligned.

Outside of work, Zoe stays busy chasing after her energetic 8-year-old son, diving into all things health and wellness, and exploring the world of supplements and biohacking. She also enjoys organic gardening and has a creative side, often hunting for unique, whimsical fabrics and sewing fun pieces in her free time.

Stay tuned as we continue spotlighting more of the talented people behind HCK2.