SullivanPerkins

A LOGO TO HELP MORE LOADS GO
BNSF recently launched its RELOAD program, complete with a fresh new logo from SullivanPerkins. The program enables international shipping containers, which come to west coast ports and are shipped to various inland points in the U.S., to be reused for domestic cargo as they travel back west before returning to Asia. Bringing loads of talent and expertise to the task was our own senior designer Chuck Johnson.

We’re raising the bar for domestic freight efficiency with BNSF RELOAD, a new solution that will optimize westbound shipments and get the fullest use out of empty containers.

By enabling inbound containers to be reused for U.S. shipments before they head back to the West Coast, RELOAD helps reduce costs, expand capacity, and support more sustainable supply chain operations.

Built for ocean carriers and intermodal partners, RELOAD delivers greater flexibility and reliable access to container capacity when and where it’s needed.

Learn how BNSF RELOAD is transforming logistics → https://tinyurl.com/yc68ca37

SIGHTED VS CITED Which result is better for your business in the age of AI search? Read our latest SPotlight.https://www.sullivanperkins.com/wp-content/uploads/2026/05/SPotlight-AI-SEO.pdf

LANDING WELL-DESERVED AWARDS On May 14, long-time client the Texas Parks and Wildlife Foundation hosted its annual Lone Star Land Steward Awards Ceremony in Austin. Congratulations to all the winners, who demonstrate leadership in conservation, wildlife management and the protection of Texas’ natural resources for future generations. We're proud to have designed several elements supporting this great event, including: print and digital invitations; event program, posters and presentation; fundraising direct mail; table cards and dinner menu; and the certificates the award winners receive. We hope you enjoyed a wild night out!

SEE DREAM HOU$E IN KITCHEN DOG’S DREAM HOUSE!
Our friends at Kitchen Dog Theater, for whom we’ve been designing award-winning play posters and other marketing materials for years, just moved into their new permanent home at 4774 Algiers Street in Dallas. The new facility’s second-ever production, Dream Hou$e, an HGTV-style reality show satire, runs from April 9 to May 3. As we said in their Season 35 guide, “We built a brand new theater. Now let’s blow the roof off of it!” Get your tickets here: https://www.kitchendogtheater.org/dreamhouse

ONE PRESENTATION AFTER ANOTHER
In the flurry of awards handed out last month (congratulations, Michael B. Jordan!), some may have missed the winner of the coveted Best Presentation at the Subsea Tieback Forum and Exhibition in New Orleans. Well, it was none other than “Restoring Integrity Without Retrieval: Innovative In-Situ Subsea Tree Repair at South Santa Cruz.” Congratulations to our friends at Kosmos Energy, who delivered this crowd-pleasing offering. Some called it the Citizen Kane of subsea tieback corporate presentations. Okay, not really. But SullivanPerkins did play a vital supporting role, using our design skills to turn what could have been a relatively dry (even if it was about subsea operations) recitation of data and facts into a more compelling visual experience. Do your corporate presentations need a bit of the star treatment? Let’s have lunch.