Amber Lancaster

Expert Brand Strategist | Digital, Content & Gamification Marketing | Data & Analytics | Social Media Integration & Manager | Optimization | Born4Couture | White Label | Sourcing | Manufacturing |Et al website, blogs, emails and social media) to ensure brand consistency
•Measure ROI and KPIs and prepare budget
•Develop specific campaigns to create and maintain high levels of customer interaction
•Oversee our social media accounts
•Manage and improve online content, considering SEO and Google Analytics
•Forecast sales performance trends and act proactively to increase our market segment
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
•Motivate digital marketing team to achieve goals
•Monitor competition and provide ideas to stand out
•Stay up-to-date with digital technology developments