RUNNER

Did you know that TikTok allows you to search for ads running on the platform? It allows you to see the creative, as well as performance for each individual ad.

You can find the TikTok Creative Center here: https://ads.tiktok.com/business/creativecenter/inspiration/topads/

Interested in running TikTok Ads? RUNNER created a guide just for medical practices looking to understand some of the opportunities and challenges with TikTok ads. Find it here: https://runneragency.com/blog/tiktok-advertising-healthcare/

This is why you should be texting patients.

Our client saw a 300% increase in new patient leads by running video ads instead of images.

This is because video is the best way to build empathy and trust with your patients.

Find out what the best types of video are to create, how to produce video and avoid common pitfalls we've seen practices face in our guide to video marketing for doctors: https://runneragency.com/blog/guide-to-video-marketing-for-doctors/

"Lookalike" audiences are one of the most powerful targeting options available on Facebook Ads to find more patients for your practice. Here's how it works:

Facebook defines "lookalike" audiences in the following way - Our system leverages information such as demographics, interests and behaviors from your source audience to find new people who share similar qualities. When you use a lookalike audience, your ad is delivered to that audience of people who are similar to (or "look like") your source audience.

Your "source audience" could be a list of current patients, but lookalike audiences can be built in many other ways.

👉 Go find patients that look like my site visitors
👉 Go find patients that look like the people who submit request appointment forms
👉 Go find patients that look like the people who engage with my social content

This targeting strategy is often really successful for practices that invest heavily in social media advertising, like MedSpas, Bariatrics, or even for practices with large potential audiences, like Pain Management and Orthopedics.

Did you know ads can target only potential patients who visited your site but left without calling or submitting a form? It's called "remarketing", and here's how it works:

💻 Potential patient visits your website and leaves without reaching out
🍪 When they visit, a cookie is dropped on their computer
🌐 When they show back up online, say on Facebook, they're recognized as the same visitor
📢 They're shown an ad from your practice to try and get them to schedule an appointment

Smart medical practices will work with an agency that can build tailored ad messaging to convert these visitors to patients. If you have enough traffic, you can also segment these remarketing campaigns based on the pages they visit on your practice site!

Patient "self-advocacy" is the new normal.

At RUNNER, we see it every day in the marketing strategies we build for practices.

Patients often do extensive research when attempting to understand their symptoms or a recent diagnosis. This recent conversation from the KevinMD podcast addresses how invested patients have become in their own diagnosis and treatment.

Technology has not only changed the dynamic of the doctor/patient relationship, but it has fundamentally changed how practices get new patients.

It's not enough to rely on word-of-mouth and referrals.

https://bit.ly/3ED2iyg

Urging patience with patient self-advocacy "I have come to appreciate why doctors find self-directed patients challenging, if not downright difficult. I wish all docs would engage with us, hear us out...

What's the average star rating for your practice?

72% of patients would only choose a physician with a 4 out 5 average star rating or higher.

What your practice shouldn't be doing:
❌ Asking all your patients for reviews
❌ Sending review requests at the wrong time
❌ Using only email to send review requests

What your practice should be doing:
✅ Asking patients who've had a great experience
✅ Automating review requests to send at the right time
✅ Using both text message and email for requests

Should your medical practice be running TikTok ads?

The answer will depend on your specialty.

❓Is your specialty prohibited or restricted?
❓What interest, behavior or hashtag targeting is available?
❓Can you make good ad creative?

Read our TikTok advertising guide to learn more about the best practices and strategies that work best to get more patients.

TikTok Advertising for Healthcare - A Guide Learn how TikTok advertising works, and the TikTok ads strategies and best practices specifically for healthcare brands.

How many new patients can you expect from your ads?

Here's a template with the KPIs you need to predict the performance of your medical practice marketing.

It's built on the "shared responsibility" of practice marketing.

👉 Your agency is responsible for delivering qualified traffic and leads.

👉 Your front office is responsible for turning those leads into OVs and following up to make sure those OVs are booking treatments.

A few lessons we've learned:

- If your revenue-per-patient is low, you need to find alternative media platforms that have lower cost-per-click.

- Your website conversion rate and the cost-per-click for your medical specialty or local market have the biggest impact on ROI.

- If your front office isn't doing a great job following up with leads and your "lead-to-OV" rate is low, it's hard for marketing to overcome that issue. https://bit.ly/3Tjvlwf

Calculating Your Medical Marketing ROI [With Template] - RUNNER Agency Discover a formula to calculate your medical practice marketing ROI, and learn common obstacles from the medical marketing experts at RUNNER.

Since 2018, physician referrals have shrunk by 44%. It's time to have a good marketing strategy in place.

You shouldn't cut ad spend during a recession if you want to keep getting more patients.

In fact, a study from Gartner showed that "efficient growth" companies that maintained or increased ad spend during the 2008 recession outperformed their peers in subsequent years.

We've seen this time and again with medical practices too.

Because when competitors stop spending, your ads get cheaper... and your results multiply.

Traditional SEO strategies don't work for doctors.

We see it all the time.

We recently worked with a podiatry practice that wanted help with SEO. Their previous agency had increased their website traffic by thousands of visitors, but they weren't seeing any more patients.

Why? Because 95% of their site traffic was in another state, or another country. Their strategy didn't prioritize keywords with the highest "intent" to become a patient, and had no "local SEO" strategy to target patients near their clinic.

In this guide, we cover the strategy your practice needs to get more patients. https://bit.ly/3NIjyGC

SEO for Doctors: The Complete Guide - RUNNER Agency A complete guide to SEO for doctors - learn the step-by-step plan you need to get more patients for your practice.