LOOMIS

The restaurant industry is in the middle of an all-out value war – and most brands are fighting it the wrong way. Discounts can drive trial, but they rarely build preference. Once every competitor is running similar offers, the conversation shifts away from experience, quality, and emotional connection and toward a simple comparison of who is cheapest. We broke down exactly what that means for restaurant marketers in our latest blog post here: https://theloomisagency.com/blog/why-restaurants-are-losing-the-value-war-and-why-restaurant-value-strategy-has-nothing-to-do-with-price/

At LOOMIS, we believe challenger brands deserve agencies that never stop getting better – and that starts with investing in our own team. Our social team recently headed to photographer Greg Milano's studio for a hands-on photography training, and the takeaway was simple: the details are everything. Small adjustments in shutter speed, aperture, lighting, and technique add up to significantly better creative output. The more intentional we are behind the camera, the better the work we produce for the brands we champion every day.

What an incredible celebration. At Blueprint, we gathered to recognize an exciting new chapter as LOOMIS and Iluminere agency officially join Meet The People.

This milestone is about more than growth; it's about bringing together exceptional people and a shared vision for creating even greater impact for our clients and partners. We're grateful to everyone who has been part of this journey and can't wait to see what we accomplish together.

Great work starts with great people. Great people often start with a really great dad or father figure. Happy Father's Day from all of us 🧡

Twenty-five years of challenger brand advertising, and Tina Tackett is still finding new reasons to love the work. As LOOMIS' Executive Creative Director, she's shaped some of the most iconic campaigns we've ever made — and yes, sometimes that means eating Golden Chick Tenders in the name of research. No complaints here.