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Your next patient might not be looking for a new provider…
…but they’re already forming opinions based on what they see online.
In this episode, and talk about what successful healthcare social media marketing looks like, what’s working really well right now, and things to avoid.
Reviews, SEO, and referrals still matter, but trust is being built way earlier now. And it’s happening on social.
If your content isn’t showing up, you’re not even in the running.
You can listen wherever you listen to podcasts.
I will die on this hill….clarity doesn’t exist without consistency.
Yes, you need strategic brand messaging. But do you have a messaging distribution plan that’s getting it in front of your people… in the right way… a lot?
Your audience will not feel seen if you talk about their pain points only once a year.
Your brand values don’t mean anything if you don’t illustrate them…. Frequently.
Transformation stories don’t exist if they aren’t circulated.
If you have a product you believe in, a service that’s unmatched, or a mission that’s changing lives - no one will care about it unless you first give them a reason to think about it.
In this episode, I share from my experience teaching 5 year olds and how it correlates with marketing practices today. You can listen to the full story on this week’s episode on the Known For podcast!
From freelancer to agency owner, now focuses on more creative leadership and less direct ex*****on. He’s passionate about curating and developing creative teams - finding the right skillsets and experience for the specific needs and goals of the project so they can really shine and complement each other.
In this episode, out today, Paul and Grace dive into their backgrounds, how they got to where they are today with Griffith Media, and the “why” behind it all. Listen to the full episode on the Known For podcast.
AI + market research + Human insight = hybrid content analysis.
It can execute your vision, only if you can articulate it like a creative director (as of now anyways). We use these tools on a daily basis and this is what we’ve found to be true.
Because the world needs another AI episode. feels like we’re all a bit overhyped about AI. could not be more excited about it.
In this new podcast episode (it’s live today!) Paul and Grace share their perspective on AI with a little sarcasm and lots of honesty.
The reality we’re in today is, when it comes to creative, using it is the bare minimum, because it’s not going anywhere. Our team is always experimenting with new tools and we’ve incorporated our favorites into our workflows.
Head over to the Known For podcast to hear the full conversation!
10/14/2025
AI needs us - the decision makers, the conversation starters, the creative directors, the leaders.
Nearly everything we do and make at Griffith Media has an AI component in play, but with our team of experts in the driver’s seat.
Pick the #1 goal → let the rest be a bonus.
If you’re asking one piece of content to:
💰 Sell more
📈 Grow your audience
👀 Increase recognition
📝 Prove consistency
🔍 Boost SEO
…you’re setting it up to fail.
One piece of content can’t do everything.
Clear goals = better results + less wasted money and effort.
10/06/2025
Creative teams are experts at bringing ideas to life. And theoretically, they know exactly how to get those big bold ideas out of your head and translate them into the product you’ve envisioned. But just in case they can’t.....
here’s how you can give them the information they need to make magic.
1. Outline the goal - what are we making, a campaign, a commerical, who is it for and who’s attention are we after with this piece?
2. What should people feel when they consume it? Inspired, motivated, moved, excited, heavy, validated?
3. What should it look like? What’s the aesthetic? What’s the inspiration?
4. What specific results do we want? Clicks, views, engagement, leads, calls, sales?
Creatives can’t read your mind, but package your idea or vision effectively and they can get pretty close.
We’re talking all about an effective creative brief in this week’s episode of the Known For podcast. Be sure to subscribe so you know as soon as it’s out!
It goes live on Wednesday!
09/29/2025
Save this for your upcoming event! Make sure you’re getting marketing assets for your sub audiences (i.e. speakers, talent). Build demand by capturing and featuring the stories of EVERYONE investing in your conference.
09/22/2025
If you want to sell out next year’s event, you need to think this through.
09/17/2025
You know what’s better than getting attendee testimonial videos?
Fly-on-the-wall coverage of attendees talking about their experience beyond the walls of the venue.
These conversations added so much context to what really stuck with people and the takeaways that they’d leave with.
The clips we captured from these interviews made it into our documentary-style recap for this conference. We’ll be sharing it real soon!
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Dallas, TX
75248