Fortunato

Serve the Work, and good fortune will follow. 🤜⚡️🤛

Last night was one to remember, as we took home 5 ADDY awards for our work for and including 3 silvers, one Extreme Makeover award, and an honorable mention.

We don’t do it for the hardware, but it’s a meaningful reminder of the effort and care that goes into every single piece of work.

Huge thanks to our partners for trusting us with their brands, congratulations to all the winners last night, and thanks to for an@incredible night.

As another busy and productive year ends, it’s time to share some recent work that shaped our days, including our rebrand and package redesign for Texture ID by Sally Beauty

Texture ID came to us at a crossroads. With multiple product lines and no unifying system rooted in consumer insight, the brand needed clarity, cohesion, and a stronger connection to the people it serves.

Through extensive research, we uncovered a defining truth: textured hair isn’t just something to manage, it’s something to be celebrated. Consumers wanted a brand that reflected their needs, experiences, and most importantly, their individuality. Listening to our consumers became the starting point for reimagining Texture ID.

From there, we built a brand framework and visual system designed to scale with intention. A refined logo, modular color architecture, and a thumbprint identity unique to each hair type work together to create clarity across the portfolio while honoring individuality. Last, we gave each product a unique personality through names inspired by what our consumers think/say in their everyday lives.

The result is a brand that shows up with confidence on shelf and beyond, reflecting the unique DNA each individual hair type possesses and giving consumers the confidence they crave.

Read the full Texture ID rebrand case study on our website.

If it’s been quiet around here, it’s because we’ve been hard at work these past few months—time to get caught up with some of the projects we’ve loved working on.

We teamed up with world-renowned photographer Andy Mahr to craft a new brand image and campaign to help advance a mission unlike any other — to change and save Veterans’ and Active Duty Military Service Members’ lives through the power of golf.

To show the program from its most authentic light, our campaign is designed to focus the little moments that happen between holes: a conversation at the driving range, a heart-to-heart while eating a sandwich before hitting the back nine, a shared laugh, a reassuring hug.

The work has been reflected into PGA HOPE’s new website, a mural at this year’s PGA Championship, print, and more. We’re thrilled to help further PGA HOPE’s mission, and be part of their growth as they reach and connect with more Veterans and Active Duty Military Service Members than ever before.

Here’s to the freedom to create, explore, and dream.
Happy 4th of July.
✖️

We couldn’t be happier to share some work from our recent holiday campaign with our new friends from 🎄

Happy Beauty Co. challenged us with finding a way for the campaign to capture the feeling of experiencing their stores in person.

We set forth to create a visual world around the concept that our stores are much like a snow globe, there’s so many magical things inside, just waiting to be discovered.

Social videos take us through the bright, cheerful aisles, and other materials like posters and OOH billboards show thousands of gifts floating around in a colorful holiday world. The writing highlights the cheeky personality of a brand dedicated to being everyone’s happy place.

The visual work was carefully handcrafted in collaboration with , and we couldn’t be happier to see it out in the wild.

We had a great time visiting the newest store from our newest friends at . We’re excited to be their new agency partners we can’t wait to start spreading Happyness together 🤗

Wishing good luck to our friends at Dallas Trinity FC as they take the pitch for their inaugural USL Super League match, making history as Dallas’ first professional women’s soccer team.

We’ve had a front row seat to the hard work and dedication the club has put into this historic moment, and are proud to share some of the work we’ve taken part in helping them build. Here’s to a healthy and successful season! 🏆

Read more about the work behind our latest project for the PGA of America, aimed at recruiting new members to grow the game we love.

PGA of America Recruitment Campaign - Fortunato - A Texas-based branding & advertising agency Spreading the love for the game Insight The PGA of America is one of the world’s largest sports organizations, thanks to the 30,000 golf professionals who work tirelessly to grow the game. However, many people with a passion for golf don’t know there are many career paths one can take to turn th...

Very excited to experience the much anticipated reveal of Dallas Trinity FC, the first professional women’s soccer team in Dallas 🙌🏼 we can’t wait for what’s next ⚽️

New hat drop 👀