Data Axle

Father’s Day marketing isn’t about targeting dads.

It’s about targeting the people buying for them. Too many campaigns miss the mark by focusing only on broad audiences or outdated assumptions. The real opportunity lies in connecting gift buyers with the dad personas that drive their decisions.
In our latest blog, we break down how to:
✔️ Use dad personas as intent signals
✔️ Segment Father’s Day shoppers by behavior and timing
✔️ Activate first- and third-party data for precision targeting
✔️ Personalize campaigns across channels for stronger ROI

If you want to stand out this Father’s Day, it starts with smarter data.
Read the full playbook: https://www.data-axle.com/resources/blog/data-driven-fathers-day-marketing/

Rad dad tactics: A data-driven playbook for Father’s Day marketing success Father’s Day marketing isn’t about targeting dads. It’s about targeting the people buying for them. The real opportunity lies in connecting gift buyers with the dad personas that drive their decisions.

Everyone is talking about AI. Far fewer are talking about the data required to make AI work.

The reality: AI is only as effective as the customer data, identity resolution, and audience intelligence behind it. Join our Christy Walsh McGrath and Sumitra Patil as they explore why so many AI initiatives struggle to deliver measurable marketing results and what organizations can do to build a stronger foundation for success. Key topics include:
✓ Unified customer identity
✓ Trusted, high-quality data
✓ Richer customer context
✓ Practical strategies for AI-ready marketing

If you're attending the Gartner Marketing Symposium, be sure to add this session to your agenda.



Summer shopping and sports season are creating new opportunities for marketers to connect with highly engaged audiences.

The June edition of the Data Axle Digital Audiences Newsletter highlights newly activated audience segments designed to help advertisers reach consumers when intent and engagement are at their peak.

This month, we're featuring:
🛒 Amazon-focused audiences ahead of Summer Prime Day, including recent Amazon shoppers, luxury buyers, Prime Video viewers, and Amazon Music listeners.
⚽🏌️🎾 High-impact sports audiences, from soccer, golf, tennis, and Tour de France enthusiasts to viewers tuning into major sports networks and seasonal events.
📊 New AI-powered audience segments that help brands better understand consumer interests, behaviors, and engagement patterns.

As consumer attention shifts throughout the summer, the right audience strategy can make all the difference.

Check out this month's newsletter to explore the latest additions and activation opportunities.

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We’re heading to Tulsa for the 60th Annual NARC Conference!

From June 7-9, Data Axle's Keelia Shumaker and Kam Draper will join regional leaders, MPOs, councils of government, and policy experts from across the country to explore the future of transportation, economic development, public safety, housing, and regional collaboration.

Stop by our booth to see how Data Axle helps organizations power smarter planning with:
• Employment and business intelligence
• Traffic modeling inputs
• Historical trend data dating back to 1997
• Consumer and location insights that support stronger community outcomes

Looking forward to connecting with attendees and learning alongside the incredible NARC and INCOG community in Tulsa.

Organizations are investing heavily in AI, yet many struggle to turn that investment into measurable marketing outcomes.

The reason is often not the AI itself. It's the data foundation behind it.

Without trusted data, unified customer identities, and meaningful customer context, even the most advanced AI initiatives can fall short of expectations.

Join Data Axle and HCLSoftware as our own Christy Walsh McGrath, SVP of Solution Management, joins AI Evangelist Sumitra Patil to discuss why AI projects stall and what leading organizations are doing to build the data-driven foundations that power successful AI strategies.

If you're attending the Gartner Marketing Symposium, this is a conversation you won't want to miss.

Learn more: https://hclsw.co/e78336

HCL Unica+ at Gartner Marketing Symposium/Xpo 2026 Meet HCL Unica+ at Gartner Marketing Symposium/Xpo 2026 in Denver. Discover how to scale AI-powered enterprise marketing with unified customer data.

Most companies don’t have a data problem.
They have a “why does it take 5 days to get an answer?” problem. By the time insights arrive, the opportunity is already gone. SignalFuse™ changes that.
Learn how.

Data Axle SignalFuse AI-powered, real-time intelligence delivered by new Data Axle Signa...

A map can show you where businesses are.
But it won’t tell you what’s missing.

In many communities, the real story isn’t density, it’s disparity:
• Areas with plenty of retail but limited essential services
• Growing populations without nearby healthcare access
• Critical businesses located in high-risk zones

In their latest article, Esri explores how organizations are using location intelligence to uncover these patterns and make smarter, more informed decisions.

👉️ Swipe through for key takeaways 📖

Read the full article.

From maps to meaning: How location-infused business data is redefining strategic decision-making Most business maps look complete. They’re not. The real insights come from what’s missing: underserved populations, hidden demand, or uneven access to services. This is where location-infused business data changes how organizations think—and grow.

Cookies are going away. AI is stepping in.
🎥 Watch how demand gen teams can adapt with AI, first-party data, and privacy-first strategies → https://www.data-axle.com/resources/blog/ai-powered-marketing-tactics-for-demand-gen/

AI-powered marketing tactics for tomorrow’s demand gen teams Third-party cookies are going away. Demand gen doesn’t have to. This guide breaks down how AI, first-party data, and privacy-first strategies help marketers thrive in a post-cookie world.

Cookies are disappearing. Privacy rules are tightening. Personalization still matters. This guide explains data clean rooms: what they are, how marketers use them, and why they’re critical for privacy-safe collaboration.

Data clean rooms explained for marketers: A complete guide to privacy-safe data collaboration Third-party cookies are fading. Privacy regulations are tightening. But the demand for personalization isn’t going anywhere. That’s why data clean rooms are quickly becoming essential infrastructure for modern marketers. If you’re navigating personalization in a privacy-first world, this guide...