OPR Matrix

No such thing as bad press? Doubtful. OPR Matrix is your bad press, crisis PR, and PR Mitigation experts. Turn it around. We’re in your corner.

The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are

Great read about bad online “buzz”

How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out Life was easier for brands in the old days. Prior to the rise of social media—make that internet media, period—a company could use its advertising to build and sway the perceptions of the consuming public. Dollars drove opinions. Today, of course, that correlation is out the window.

What should you or your company do if you're experiencing a PR crisis? The most important of these steps is get help from professionals. OPR Matrix is here to help you.

How To Recover From a PR Crisis (+ Tips to Help You Do So) Recovering from a PR crisis is easier said than done. Learn all of the steps to follow before, after, and during a crisis for the best chance at recovery.

Top PR crisis stories of 2018. Mitigating the message is more important than ever.

The biggest PR disasters of 2018 | PRmoment.com The biggest PR disasters of 2018