Emdash

Are you an Indigenous leader, organization, or community navigating how to respond to Bill C-5?

We've drafted some adaptable key messages to support your advocacy – designed support clarity, consistency, and impact.

Statements that could help spokespeople respond to media inquiries, write op-eds, or speak with confidence at press conferences and community events.

These are for you to adapt and use as you see fit.

Draft Media Messaging for Indigenous Groups Responding to Bill C-5 Tools to support your advocacy

Here are 3 ways to support 2SLGBTQ+ communities this Pride Month — and beyond. Because Pride doesn't end on June 30 and neither should your allyship.

Ten years ago today, the Truth and Reconciliation Commission of Canada released its final report and 94 Calls to Action. It was a historic and emotional moment — and one Emdash was honoured to support as the communications and media relations team for the TRC. A decade later, we reflect on the truths shared, the commitments made, and the work that remains. Reconciliation is not a single event but a shared and ongoing responsibility.

In December 2023, the Yellowhead Institute published a status update report on the progress of implementing the 94 Calls to Action. Since the report was published only one additional Call to Action has been completed.

That's 14 in 10 years. At this abysmal rate, Indigenous peoples will have to wait decades for reconciliation.

What can you do? Well, one of the challenges to reconciliation is apathy. So long as our government believes the public don't care, they won't feel pressured to do the work needed to implement the remaining Calls to Action.

Caring looks like showing up to community events on the National Day for Truth and Reconciliation in September rather than treating it as another day off.

Caring looks like learning about the Treaties and Indigenous people who have lived on the lands you call home for millennia.

We are all Treaty people.

Slides 2, 3, and 4 are from the Yellowhead Institute's report "Calls to Action Accountability: A 2023 Status Update on Reconciliation". Read the full report ->https://yellowheadinstitute.org/wp-content/uploads/2023/12/YI-TRC-C2A-2023-Special-Report-compressed.pdf

Our most sought after training session is back next week!

Join us virtually for Media Relations for Impact on Thursday, May 8 from 12-1:30 PM ET.

We have free spots available for for nonprofits, unions, charities, Indigenous orgs, and other folks making the world a better place — email [email protected] to get on the list!

Upskill with Emdash | Media Relations For Impact Your job doesn't follow a textbook — neither should your training. Upskill With Emdash is exclusively for those making the world a better place.

Take action to support Inuit kids: https://www.truenorthleftbehind.ca/

Politicians are focused on the South. Who’s standing up for kids in the North?

Inuit children are being left behind while Ottawa stalls.

Take action now:
https://truenorthleftbehind.ca/

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ᒐᕙᒪᓕᕆᔩᒃ ᑕᐅᑐᒐᖃᑦᑐᑦ ᖃᓪᓗᓈᓂᒃ. ᑭᓇ ᓇᖏᖅᐸ ᓄᑕᖅᑲᓄᑦ ᐅᑭᐅᖅᑕᖅᑐᒥ?

ᐃᓄᐃᑦ ᓱᕈᓰᑦ ᕿᒪᑦᑕᐅᒻᒪᑕ ᐋᑐᕚᒥ ᓄᖅᑲᖔᖅᑎᓪᓗᒋᑦ.

We're getting lots of love letters these days. 💌

Surprised?

Don't be. Trumpism is alive and well in Canada.

If you're looking for a creative agency for the upcoming federal election — and want to make Gerald very disappointed — get in touch. ❤

https://emdashagency.ca

Emdash Agency | Helping good people be heard. Emdash works out of a number of communities across a land colonially known as Canada, in treaty and unceded traditional Indigenous territories.

Empathy isn't a checkbox.

It’s a practice that should be embedded into every step of your communications efforts — especially when working with communities that have been historically pushed aside.

When the stakes are high and the issues are complex, leading with empathy isn’t just important — it’s essential. It helps build trust, create deeper community relationships, and advocate effectively for meaningful change.

We’ve put together a free handbook to help your organization communicate with care, consideration, and impact. Download it here:

Emdash | Empathetic Communications Handbook Empathy isn’t a simple checkbox. It’s something that can — and should — be built into every step of your communications efforts. Get our exclusive tips to communicate with greater sensitivity, respect, and impact.