AutomationDirect

🔗 Keep cables protected and moving smoothly.
New Murrplastik MP35 and MP45 drag chains are designed for robotic, packaging, and other high-cycle motion applications.
🔇 Reduce operating noise by up to 10 dB(A)
⚙️ SOFT-STOP system helps minimize stress and wear
🔓 Snap-open design simplifies cable access
📏 Handles cables and hoses up to 40mm
💲 Prices start at $36
👉 Explore the new Murrplastik drag chains!


https://automationdirect.com/content/what-is-new

🔗 Keep cables protected and moving smoothly.
New Murrplastik MP35 and MP45 drag chains are designed for robotic, packaging, and other high-cycle motion applications.
🔇 Reduce operating noise by up to 10 dB(A)
⚙️ SOFT-STOP system helps minimize stress and wear
🔓 Snap-open design simplifies cable access
📏 Handles cables and hoses up to 40mm
💲 Prices start at $36
👉 Explore the new Murrplastik drag chains!


https://library.automationdirect.com/murrplastik-mp35-and-mp45-series-cable-hose-drag-chains-and-accessories/?utm_source=library&utm_medium=facebook&utm_campaign=murr-drag-chain-pr-926

⏰ Reminder: We want to see what you’ve built!

There’s still time to enter our Out of the Box: In Action contest. 📸⚙️

Just submit 2–3 photos of your AutomationDirect application and tell us about your project in 500 words or less for a chance to win WERA/Wiha Tools!

🏆 Prizes valued at $277, $120 & $57

👉 Don’t miss your chance—submit your application today! https://www.surveymonkey.com/r/DZTG9YH

🔌 One cable. Plenty of possibilities.

New Lapp OLFLEX TRAY II power/control cable is built for power, control, instrumentation, wind turbine applications, and more.

Its UL TC-ER rating allows exposed runs up to 6 feet from cable tray to equipment without conduit—helping reduce installation time, labor, and material costs.

☀️ UV & weather resistant
🛢️ Oil resistant
🌱 Direct-burial rated
🔄 Torsion rated

💲 Prices start at just $0.36 per foot

👉 Visit the page to explore OLFLEX TRAY II cable!

Lapp OLFLEX Tray II Power and Control Cable AutomationDirect has added Lapp OLFLEX TRAY II power/control cable that is a versatile industrial wiring solution engineered for power, control, instrumentation, and wind turbine applications.

🛠️ Professional tools for professionals who expect more from them.

AutomationDirect now offers KNIPEX pliers and cutting tools, including Cobra water pump pliers, pliers wrenches, TwinGrip pliers, cutters, cable shears, wire st*****rs, and more.

Built from premium tool steel, these tools are engineered for the electricians, panel builders, maintenance technicians, and automation pros who put them to work every day.

💲 Prices start at $5.75

👉 Check out the new KNIPEX lineup!

KNIPEX Pliers and Cutting Tools AutomationDirect now offers KNIPEX pliers that are professional-grade hand tools engineered for electricians, panel builders, plumbers, maintenance technicians, and automation professionals

📸 Show us what you’ve built with AutomationDirect!

Our Out of the Box: In Action contest is your chance to put your application in the spotlight—and win WERA Tools! 🛠️

Entering is easy: submit 2–3 photos of your application and a description of up to 500 words explaining what you built and the AutomationDirect products you used.

🏆 1st: $277 in WERA Tools
🥈 2nd: $120 in WERA Tools
🥉 3rd: $57 in WERA Tools

👉 Ready to show off your application? Submit your entry today!



https://www.surveymonkey.com/r/DZTG9YH

⚙️ A better base for your AC motor.

New IronHorse AC motor bases make it easier to mount, adjust, and maintain motors on belt-driven equipment.

Choose from fixed, pivot-style, and automatic bases for applications including conveyors, fans, pumps, and compressors. Automatic models even compensate for belt stretch and changing load conditions.

Made in the USA
💲 Prices start at $21

👉 Visit the page to explore the new IronHorse motor bases!

IronHorse AC Motor Bases AutomationDirect has added IronHorse AC motor bases which are designed to simplify installation, improve belt tensioning, and support reliable motor operation.

⚙️ Not sure which linear motion solution fits your application?

Our Linear Motion Buying Guide is designed to make the selection process easier.

Inside, you’ll find guidance on:
✔ Ball screw, lead screw, and belt-driven actuators
✔ Linear slides, rails, shafts, and bearings
✔ Load, speed, travel, and precision considerations
✔ Axial, lateral, roll, pitch, and yaw loads
✔ Application examples for packaging, CNC, robotics, material handling, and more

Whether you’re designing a new machine or upgrading an existing system, this guide can help you narrow down the right linear motion components for the job.

📘 Download the Linear Motion Buying Guide and start comparing your options.


https://cdn.automationdirect.com/static/catalog/images/product-pdf/LMN-Linear-Motion-Buying-Guide.pdf