Rich Roots

🚨THE WAIT IS OVER🚨

Introducing the all new Rich Roots All-In-One Body Wash. 🔥🧼

And for the first time ever, we’re debuting it IN PERSON ONLY this Saturday at the Block Party in Brooklyn🗽

We’ve spent months perfecting this formula to create the silky, smooth, moisturizing body wash we’ve always wanted for ourselves.

✅ Rich lather
✅ A little goes a long way
✅ Leaves skin feeling moisturized, not dry
✅ Made for all skin types
✅ Clean rinse without the tight, stripped feeling

And because we know scents matter, we’re launching with two fan favorites:

🩵 Prospect Park Picnic
🍓 Woodland Rum Punch

If you’ve ever used our All-In-One Beard & Hair Conditioning Moisturizers, you already know we don’t play when it comes to scent and performance.

This is the next chapter of Rich Roots 🚀

And just in time for Father’s Day. 🎁👔

We’ll have a very limited amount available this Saturday before the official launch, along with the rest of the Rich Roots lineup.

📍 Stoop Set
📅 Saturday
🗽 Brooklyn, NY

If you want to be one of the first people in the world to try the new Rich Roots Body Wash, pull up early. Once it’s gone, it’s gone!

Brooklyn gets it first 👑🔥

🚨 BROOKLYN, WE’RE OUTSIDE THIS SATURDAY! 🚨

If you’re looking for something to do this weekend, pull up to the Block Party on Franklin Ave. 🎶🔥

will be in attendance alongside some incredible local businesses, DJs, food vendors, and the Brooklyn community that makes this borough special!

Come say what’s up, smell all 5 scents, check out our All-In-One Shampoo & Conditioner (Co-Wash), and BE ONE OF THE FIRST TO PURCHASE OUR UNRELEASED BODY WASH🧼🫧‼️

Come see why 14,000+ customers have made Rich Roots part of their routine 💯

Good weather ☀️
Good music 🎶
Good food 🥘
Good people 🤝🏾
Good vibes ✨

Brooklyn, need I say more? See y’all Saturday!🗽🔥

# JuneteenthNYC2026

🚨 BROOKLYN, WE’RE OUTSIDE THIS SATURDAY! 🚨

If you’re looking for something to do this weekend, pull up to the Block Party on Franklin Ave. 🎶🔥

will be in attendance alongside some incredible local businesses, DJs, food vendors, and the Brooklyn community that makes this borough special!

Come say what’s up, smell all 5 scents, check out our All-In-One Shampoo & Conditioner (Co-Wash), and BE ONE OF THE FIRST TO PURCHASE OUR UNRELEASED BODY WASH🧼🫧‼️

Come see why 14,000+ customers have made Rich Roots part of their routine 💯

Good weather ☀️
Good music 🎶
Good food 🥘
Good people 🤝🏾
Good vibes ✨

Brooklyn, need I say more? See y’all Saturday!🗽🔥

🚨 BOSTON, WE SEE YOU. 🚨

Shoutout to dunritecutz for tapping into Rich Roots and showing love to the brand. 💈🔥

We haven’t officially landed in Boston yet, but it’s always exciting seeing Rich Roots make its way into new cities and new barbershops.

If you’re in the Boston area, hit up Bostonblendz.com and tap in. 👊🏽

From Brooklyn to Boston, we’re continuing to spread the word about simplifying grooming with products that replace 5 to 8 separate items in your routine.

Thank you to the 14,000+ customers who have helped us grow from a Brooklyn idea into a nationwide movement. ❤️🗽

Boston, we’ll be seeing more of you soon.

🏆🗽 NEW YORK IS UP RIGHT NOW. 🗽🏆
The Knicks are champs, the weather is beautiful, and the city feels alive again.
You can feel it everywhere. The trains, the barbershops, the corner stores, the parks. Everybody’s got a little extra bounce in their step.
As the saying goes…
🕌 Our mayor is Muslim.
🥯 Our bagels are Jewish.
⛪️ The Pope’s on our side.
🏀 Knicks in Five.
As a Brooklyn brand, we love seeing New York win. This city shows up for us every day, and we’re always proud to represent it wherever Rich Roots goes.
And since New York is celebrating, we’re celebrating too. 🎉
🔥 20% OFF EVERYTHING is live right now.
🛒 The sale is live on MyRichRoots.com.
📦 The Amazon sale is live too.
If you’ve been thinking about trying Rich Roots, now is the time. Join 13,000+ customers who have simplified their routine with one product that replaces 5 to 8 grooming products while keeping hair and beards moisturized, healthy, and looking their best.
Stock up on your favorite scent, grab a bundle, or finally try the All In One Shampoo & Conditioner (Co Wash). Inventory is already moving fast and some items won’t stay in stock for long.
Get outside, enjoy the weather, celebrate the championship, and save some money while you’re at it. 😎🔥
From Brooklyn to the world.
Let’s go New York. 🏆🗽

🏆🗽 NEW YORK IS UP RIGHT NOW. 🗽🏆

The Knicks are champs, the weather is beautiful, and the city feels alive again.

You can feel it everywhere. The trains, the barbershops, the corner stores, the parks. Everybody’s got a little extra bounce in their step.

As the saying goes…

🕌 Our mayor is Muslim.
🥯 Our bagels are Jewish.
⛪️ The Pope’s on our side.
🏀 Knicks in Five.

As a Brooklyn brand, we love seeing New York win. This city shows up for us every day, and we’re always proud to represent it wherever Rich Roots goes.

So get outside, enjoy the weather, celebrate the championship, and make sure your beard and hair are looking right while you’re at it. 😎🔥

In the meantime 20% OFF EVERYTHING while we ride on this high. SALE ON Amazon is live as well.

From Brooklyn to the world.

Let’s go New York. 🏆🗽

🏀🔥🗽

🌎 FIND RICH ROOTS IN STORES NEAR YOU 🌎

What started in Brooklyn is now growing across the United States and the Dominican Republic.

The next time you’re getting a haircut, beard service, retwist, braid appointment, silk press, or any other style, ask your barber or hairstylist if they carry Rich Roots.

Our goal has always been simple: make self care easier.

Your barber or stylist can wash your hair with our Co Wash, then finish your service with our All In One Conditioner to moisturize, define, soften, and help keep your hair and beard looking their best.

From fades and waves to locs, braids, curls, natural hair, and beards, Rich Roots was created for all hair types and styles.

We are proud to partner with talented barbers, hairstylists, locticians, and entrepreneurs who trust Rich Roots enough to use it behind the chair and put it on their shelves.

Shout out to our amazing partners:

📍 Brooklyn, NY


📍 Orange, NJ
New Jersey Barber
Keeping It Handsome HQ

📍 Pikesville, MD
Baltimore Barber. Crispy_Mario1


📍 Atlanta, GA
Ajalay Franklin

📍 Lehigh Acres, FL
Junior Fort Myers barber
Fort Myers Barber

📍 Euclid, OH
Do3Gabbana
HUNGRY BARBERS

📍 Santo Domingo, Dominican Republic 🇩🇴
Barbas Since 2016 💈
Eliezer G
RICH ROOTS RD 🇩🇴

If you’re near one of our partner locations, stop in, support these incredible businesses, and experience Rich Roots firsthand.

Tag a barber, hairstylist, loctician, or braider that should be carrying Rich Roots next.

🌐 MyRichRoots.com