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Rolling a golf ball into a hole shouldn’t be complicated. Yet for golfers around the world, puttin And it’s just not true. And that’s what L.A.B.
At some point in their life, every golfer has thought, “I suck at putting.” For many golfers, it’s a permanent feeling. Every day we show golfers that they’re better putters than they think. They just need better science on their side. Golf is bringing to the golf world. Putting doesn’t have to suck. And it won’t… once you #untorqueyourself.
06/18/2026
We know you didn’t set out to make history, but you made it nonetheless. Congratulations, Adam! You don’t back into 100 consecutive majors. You conquer them.
06/12/2026
Watch as Tour winner Garrick Higgo gets his first look at the VZN. 1i
Watch the full session on the L.A.B Golf YouTube
Go behind the the scenes of the “Make Putting Easier” campaign for the VZN.1i
06/10/2026
VZN.1i is now available at select premium retailers.
If every putter were Lie Angle Balanced and easy to line up, every putter would help make putting easier. But every putter is not built like VZN.1i.
06/08/2026
The best ideas start in the workshop. See The vision behind the VZN
We don’t get the final word on our putters. The Revealer does... and then you do.
06/07/2026
Before it gets to you, it has to get past the Revealer.
Aiming the putter is one thing. Keeping it square is another. We built VZN.1i to do both. Get an in-depth view of VZN.1i now live on the L.A.B Golf YouTube channel.
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600 Dale Kuni Road Ste 110
Creswell, OR
97426