Durham Studio

What has Durham been doing? No clue, other than just cooking on what’s next in beauty and personal care. For the 7th year in a row, the studio has conceptualized, copy-written, designed, and executed across naming, strategy and positioning for a traveling portfolio of brands that need no introduction. BEAUTYNEXUS transforms a broad portfolio into a connected experience where innovation, identity, and immersion converge. The studio crafted over 75+ unique pieces of branded collateral, creating a unifying identity that could support multiple brands and scale across the digitally immersive environment. The depth of this project can’t see the full light in the dark aesthetic but trust us the 1,491 hours of time spent on this one goes heavy and deep.

Projects don’t define the studio. The people do. That’s the difference at Durham.

Hot off the assembly: New Work for Packard Proof crafted by . Born in an old Packard automotive building, Packard Proof is an ode to the craft and precision that once rolled through its doors. Built with intention. Tuned to perfection. The first release introduces two small-batch classics: a London Dry Gin and a Barrel-Aged Rum, timeless spirits engineered with the same discipline forged on the factory floor. Driven by Spirit. Defined by Proof. More release coming from this portfolio this spring and summer.

Durham. The Thoroughbred of Design. The studio was born 12 years ago in the Year of the Horse. A full cycle. Adds up if you’re up on astrological math. Things have stayed and things have changed — same name running a different race every year. We’re 7 weeks into ‘26. Same lap as the last 11 years, only this one caught fire today. We’re running steady, branding heavy, and designing distinctively for what the burn brings.

Put a bow on it, that’s a wrap at the shop for ‘25. See you around the turn in ‘26 internet. Thankful for the dozens of projects we designed, the 10,000+ hours we billed, and the solid time we shared working with the best in the biz. The studio only exists cause others outside of it want it to. And no matter which way you bag it, that’s a big ass gift underneath the tree for any company to unwrap these days. That said, enjoy the holidays with your loved ones. Kiss some faces, hug some necks, and cheers to wrapping up another year of working it out with the people who want to work it out with ya.

120 Days ago… a walked into a Durham and took over the brand as Creative Director/tress. A lover of big thinking, tiny dogs, and a modest collection of lick-n-stick tattoos, she brings the perfect balance of character and craft to both sides of the client and creative seesaw. A big hi-five and hell yeah welcome to Team D, Kelly!

Last pour. Last look. Last post. Columbia Creek wasn’t just a branding project — it was a full immersion into a place where time slows down, stories run deep, and whiskey becomes memory.

Continuing the creative where time and taste run deep. Columbia Creek Whiskey is proof that patience isn’t passive — it’s purposeful. Every barrel. Every detail. Every drop. Brand identity, packaging, storytelling, and web — crafted by Team D.