Fera

As it heats up, we stay cool. Rita Row brings heritage fabrics to modern design, creating timeless pieces made to last.

The Melisande Top is light as air in an iconic red gingham print. A twisted, asymmetrical construction that wears as easily as your favorite tee brings effortless elegance—day to night.

Pair it with a lighter-weight denim for an updated take on a classic Americana style this Memorial Day.

Pigment-dyed, broken in, structured fit.

This 145gsm cotton button-down from is the perfect companion for an endless summer. Wears like a denim overshirt, yet breathable & light enough for comfort under the sun.

Jeff in his Merz b. Schwanen tee photographing Merz b. Schwanen tees.

Fitted, sturdy, yet impossibly airy for all day comfort. An instant classic.

Tee 03 in limited stock at F E R A.

Jeff wearing his Merz b. Schwanen while photographing Merz b. Schwanen.

Fitted, impossibly airy yet entirely sturdy, all day comfort.

An instant classic.

Men’s Merz b. Schwanen Tee 03 now available.

Merz b. Schwanen is a favorite of the F E R A staff because it holds up during a long day of work.

The best garments let you forget you’re wearing anything at all. A Merz shirt is an ageless classic, but the craftsmanship behind it is cutting edge.

TEE 03 is designed not simply to be worn, but to live with your body. That’s why you’ll see us rocking ours again & again.

Now available in 3 staple colors.

Rarely do we get a chance to slow down & simply hang out with all of you. Thank you for making Saturday one of our most successful days of business ever and celebrating with us in the evening. 🤍

F E R A is built upon an amazing founder, J Dowell, who has spent the last 6 years creating one of the most unique spots to discover elevated fashion, not just in Columbus, but in the world.

His unique vision sets F E R A apart from any other boutique, and is vital to the continued success of our operation.

J,

from the F E R A team, our community, and the culture:

Congratulations on this new chapter for you & your family. We cannot wait to see how this next era continues to inspire you and propel F E R A— onwards & upwards.

🤍

F E R A is your gateway to a globe of beauty 🌐

Unique brands with impactful missions, a team of humans the world over bringing you the best quality clothing we can possible create.

THIS SATURDAY— Shop deep discount merchandise, our Employee Sale, and join us 6 - 8p to send off our founder, Jason Dowell, to his next adventure in Florida.🌞

Hops on High is May 9th, 2026, 12 - 8p in the

Artwork by

LINEN SHIRT by

A warm weather essential, easy & unhurried. Thoughtful construction like a pyramid shaped gem at the placket set this new classic apart from the average linen button-down.

Available now in Taupe & Navy.

F E R A is excited to join Hops on High in the this Saturday, May 9th.

Our pop-up tent will feature deep discount merchandise under $100 and a special selection of F E R A employees’ & friends’ 2nd-hand threads—tons of cool stuff they’ve collected over years working in retail.

BUT MORE IMPORTANTLY . . .

Join us for extended hours 6 - 8 PM to send off our very own to his next adventure in Florida.

This is not the end, but a next chapter, and J & the whole team would love to celebrate the accomplishments & memories made in Columbus over the years.

We will have some nosh & beverage starting around 6. So come hang, give J your best wishes, and enjoy an evening in the Short North with F E R A. 🤍

Hops on High is May 9th, 2026, 12 - 8 PM.