Chernoff Newman
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Driving impact & cultivating change through influential communications.
đź“Ť SC | NC | FL We influence attitude and inclination. We influence opinion and outcomes.
Chernoff Newman has deep category experience in agriculture, food and beverage, education, energy, financial/insurance, healthcare and infrastructure. We design integrated marketing and strategic communications that are impactful, thought-provoking and influential. We marry ingenuity with business know-how to influence beliefs and behaviors for brands, companies and their many stakeholders. And wh
06/03/2026
Strategic thinker. World traveler.
… Meet Alex, our Media Planner & Buyer with a passion for getting the best value and impact for clients. Alex loves seeing his impact in the real world, like driving past a billboard he placed or hearing a client's radio spot on his commute. He's lived in London, enjoys traveling the world, and has Morocco next up on his bucket list. Alex is about as dedicated and thoughtful as they come, making a mark at CN every single day!
06/01/2026
As we close out Mental Health Awareness Month, the work (and the Your Brain Is A Jerk campaign) goes on. Proud to continue spreading the campaign message statewide and helping people think about their brains in a useful new way.
Congratulations to our very own David Campbell, who was honored this morning with the American Advertising Federation's Barton A. Cummings Gold Medal Award. One of the organization's highest honors, this award is a reflection of years of service.
We're proud of you and in awe of your dedication. From all of us to you, thank you for inspiring us.
05/28/2026
When the work is the reward, the accolades are icing. Thank you to the Telly Awards for the Gold(!) for our A Bit Of A Pill spot for client BHDD OSUS.
Crafted to reveal the dangers lurking inside fake pills and built with our talented friends at Able VFX, this kind of life-saving work isn’t just important to our clients and everyone at Chernoff Newman… It’s critical to keeping our communities safe. See it here: https://www.tellyawards.com/winners/2026/regional-tv/general-public-interest-awareness/a-bit-of-a-pill/361313/
to reveal the dangers lurking inside fake pills and built with our talented friends at Able VFX, this kind of life-saving work isn’t just important to our clients and everyone at Chernoff Newman… It’s critical to keep our communities safe.
The Saluda. The Broad. The Congaree. Each unique in their own right, but incredible together as the 3RVRS region. Featuring miles and miles of outdoor awesomeness that you can bike, walk, or paddle...it also offers access to favorite local restaurants and attractions that help bring communities together. We're proud to be part of such a unique and valuable resource. Get out and explore all the area has to offer and get a little outside in you. 3RVRS.COM
05/14/2026
We’re proud to be recognized at the South Carolina Chapter of the Public Relations Society of America (SCPRSA) Mercury Awards for work that delivers both impact and results.
From statewide advocacy and thought leadership to creative consumer engagement, our teams and clients were honored across multiple categories for campaign and tactical work, earning five awards overall, including:
🏆 Mercury Award of Excellence (External Communications) – Fresh on the Menu People’s Choice Awards
🏆 Mercury Award of Merit (Public Service) – American Council of Engineering Companies of SC IWI Economic Impact Study Launch
And on the tactical side:
🏆 Silver Wing Award of Excellence (Video) – BHDD Office of Substance Use Services Doorbell Videos
🏆 Silver Wing Award of Merit (Influencer Marketing) – South Carolina Education Lottery Holiday Promotion
This work reflects what we value most: strategic thinking, intentional ex*****on and partnerships that make a meaningful difference across South Carolina.
đź”— https://chernoffnewman.com/insights/chernoff-newman-earns-multiple-honors-at-2025-scprsa-mercury-awards/
Our new campaign for the Florida Center for Nursing started with a simple observation: if scrubs are the defining symbol of nursing, then we need to redefine scrubs. Because — according to the FCN’s Florida Workforce Characteristics report — while Florida’s nursing workforce is expanding, only 7.2% of nurses in the state are under age 30. That raises tough questions about the long-term sustainability of the profession as retirements increase in the coming years.
To appeal to that younger demo and drive renewed interest, we built “For Every Need, There’s A Nurse,” a campaign designed to reveal the career’s many paths and possibilities - and push against existing stereotypes of what a job in nursing looks like.
Timed to coincide with National Nurses Week (May 6-12), the campaign brings the message to life by featuring nurses in a variety of real-world settings doing what they do best: meeting people where they are and serving critical needs. The fully integrated effort runs across CTV, streaming radio, and digital/social.
05/04/2026
From hands-on client work to creative collaboration, our CN Experience program gives interns a true inside look at agency life. Hear directly from former strategic communications intern Emma Potter about how her time at Chernoff Newman helped shape her path in communications.
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So that’s how it works in the real world My agency internship experience Guest post from Emma Potter, former strategic communications intern During my internship with Chernoff Newman, it has truly been everything I hoped for and more. Over the past nine months, I’ve had the chance to dive headfirst into public affairs, public relations, ...
04/30/2026
We can’t wait to help tell the story of the future of manufacturing with the team over at SC Tech and SCMC. Such a vibrant space with so much exciting potential for the state’s economy and workforce. Proud to be a part of that growth!
Smarter user journey ahead! We helped Palmetto Railways with a redesigned website that prioritizes streamlined user flow, stronger navigation, and a bold, modern look to match the brand’s momentum. From its simplified architecture to sharper visual identity, every detail was engineered to keep site users moving in the right direction.
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1411 Gervais Street Ste 500
Columbia, SC
29201