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Meta continues to double down on AI, reporting strong ad revenue growth driven by its AI-powered advertising tools.

Meta touts industry-leading ad revenue growth, but AI unease rises CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

Starbucks is expanding its employee-generated content strategy through a new partnership with TikTok, giving baristas the opportunity to create content, receive creative briefs, and even share in ad revenue.

Starbucks pilots TikTok program for boosting employee-generated content With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.

LinkedIn is making a bigger bet on the creator economy with the launch of its new Creator Marketplace.

LinkedIn is stepping up its pitch to creators with a new marketplace LinkedIn is launching a creator marketplace to help advertisers identify influencers to partner with.

Google’s AI-powered search updates are pushing traditional results further down the page, forcing brands and marketers to rethink SEO, visibility, and how users discover content online.

Google pushes traditional search results further down the page Marketers wondering about Google search optimisation should examine the widening of the company's LLM-powered features, profiled at I/O.

Spotify’s ad exchange is growing fast but buyers still want better measurement, transparency, and programmatic tools to compete with the biggest ad platforms.

Spotify's ad exchange grew its programmatic ad base, but buyers want more The number of advertisers regularly using Spotify’s programmatic marketplace has risen 222% since last year.

The consumer journey isn’t linear anymore — it’s social-first.

Consumers Are Taking a New Purchase Journey on Social Here's what marketers need to understand about the decision-making habit

New features, algorithm tweaks, and platform updates are rolling out constantly — are you keeping up?

Social Media Updates You Must Know in 2026 (April Edition) - The Gain Blog Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. ...

After regulatory uncertainty, TikTok is doubling down — promising more stability, creativity, and new ad formats for brands.

TikTok pitches advertisers on bold new chapter under US joint venture The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.