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Google’s AI-powered search updates are pushing traditional results further down the page, forcing brands and marketers to rethink SEO, visibility, and how users discover content online.

Google pushes traditional search results further down the page Marketers wondering about Google search optimisation should examine the widening of the company's LLM-powered features, profiled at I/O.

Spotify’s ad exchange is growing fast but buyers still want better measurement, transparency, and programmatic tools to compete with the biggest ad platforms.

Spotify's ad exchange grew its programmatic ad base, but buyers want more The number of advertisers regularly using Spotify’s programmatic marketplace has risen 222% since last year.

The consumer journey isn’t linear anymore — it’s social-first.

Consumers Are Taking a New Purchase Journey on Social Here's what marketers need to understand about the decision-making habit

New features, algorithm tweaks, and platform updates are rolling out constantly — are you keeping up?

Social Media Updates You Must Know in 2026 (April Edition) - The Gain Blog Stay up to date with monthly social media updates across TikTok, Instagram, LinkedIn, Threads, and more. Don’t miss changes that can impact your strategy. If you’re a marketer, you already know social media doesn’t wait for anyone. Features launch overnight. Algorithms change without warning. ...

After regulatory uncertainty, TikTok is doubling down — promising more stability, creativity, and new ad formats for brands.

TikTok pitches advertisers on bold new chapter under US joint venture The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and independent than ever.

A new reminder for creators and brands: AI-generated content can’t be copyrighted without meaningful human involvement.

US Supreme Court declines to hear AI copyright case The decision upheld a lower court ruling that artificial intelligence-generated content does not have the same legal protections as human-created work.  

Google updates AI Overviews with more prominent links and hover previews — a win for discoverability in generative search results.

Google Says Links Will Be More Visible In AI Overviews Google is adding hover link pop-ups on desktop in AI Overviews and AI Mode, plus more prominent link icons within responses across desktop and mobile.

AI dominated the Super Bowl, but not everyone was sold.

About that AI Bowl: Reception of AI ads ‘sharply negative’ as brand beefs, misinformation brewed Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.

Creators are exploring new social platforms UpScrolled and Skylight with more transparent, creator-friendly features — showing early signs that TikTok alternatives are gaining real momentum.

TikTok alternatives gain steam with creator-friendly features UpScrolled and Skylight gain downloads as TikTok users seek transparent feeds, privacy, and portability.

Reinventing SEO for the AI era — shifting from traditional keywords to brand authority, AI-friendly content, and visibility across generative search platforms as AI search reshapes how customers discover brands.

How digital marketing agencies are adapting to AI search Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand authority.