Mind Tracker

Sometimes anger can be the cause of not only emotional discomfort. What is autoaggression and how to deal with it? Let’s figure it out together.

How to distinguish anger from fury? Today we want to understand the basic principles and the difference between one emotion and the other. 😡🤬

Have you ever had an irresistible urge to bite a baby’s chubby cheek or to hug a kitten very tightly? This state is called cute aggression. Let’s understand how such an emotion appears and what it is associated with.

Mom said Tik-Tok was evil until she tried it herself. One more video, then another, this one is good, this one not so much, and this one can be shared with someone to spread the joy. 🤭

Short videos truly give us a state of happiness. We are ready to rewatch our favorite movie, cut into 15-30 second clips. But why does it work this way?

What is the difference between joy and delight?

You’ve wanted a kitten all your childhood, and now your mom is taking you to the bird market. You search for a long time and finally, there he is, riding home with you in the inner pocket of your jacket. And if a kitten was given to you as a surprise, waking you up on a warm summer morning. Let’s understand which of these is joy and which is delight.

You know that feeling when it’s rainy and slushy outside, you’re feeling uneasy, but then you turn on some deeply sad music like Radiohead, and suddenly you feel better.

There’s an interesting explanation for this; prolactin comes into play, and your brain performs an interesting trick on you.

Why does exercise affect mood?

Sometimes it brings joy, and sometimes we are forced to suffer. It’s very difficult for us to get to the gym, but once we do, getting off it is not that easy.

Mind Tracker suggests figuring out together how to enjoy physical exertion and «just like that» not accidentally become a fanatic.

Time has come to move on to adult horror stories — True Crime. Let's try to figure out why we like stories about serial killers so much, which make us greet the dawn by watching/listening to yet another episode.

Venturing beyond the comfort zone in a safe environment😉

In a black-black city, on a black-black street, in a black-black house, on the black-black ceiling hangs a black-black...

Today we want to explore the origins of our fear - Childhood scary stories.
Why do they allure us so? Why is being scared considered good? Let's delve into it. 😱

In the comments, we would be glad to hear scary stories from childhood that happened to you or that guy)

I feel uneasy today, somehow anxious, but no, it's not anxiety anymore, it's specifically fear, I even got goosebumps.

Let's figure out where this barely perceptible line between anxiety and fear lies.

Take our hand, we're starting.

We are starting a series of articles on basic human emotions, and the first one will be ... Fear

Next, we'll distinguish between fear and anxiety and explore why we're so drawn to creepy content. Let's dive in!

Perhaps "Kawaii"? What is it anyway?

In today's world, filled with various things and events, it's very difficult for us to choose a specific product. When making choices, we often don't think about it, but one of the factors is the emotions that a particular thing evokes in us.

Kansei engineering is a research method proposed by Sanso Naganawa in Japan back in the 1970s. It allows us to understand how the design of a product influences its visual perception and emotional reactions of consumers.

Kansei is a Japanese expression consisting of two syllables: kan, which means sense, impression, feeling, and sei, which means emotional, sensuous. This phrase is used to convey the quality of pleasure derived from using or interacting with an object or item. Hence, there are objects that have a lot of "kansei," while others have little or none.

For example, an automobile designer may have associations like "speed, ease of control, and unique memorable style," while potential consumers may have a simple requirement like "I want my car to look trendy." What design elements can help achieve this? Answering this question is the goal of Kansei engineering analysis.

Why is it needed?

Kansei engineering is often associated with emotional usability. Through research, not only the expectations of the product are analyzed but also how the placement of certain design elements, the use of color combinations, and proportions can create specific emotional impact on the viewer.

Kansei engineering helps companies better understand the emotional needs of their customers and create products that satisfy those needs. This allows them to increase the competitiveness of their products in the market and strengthen their connection with consumers.