KM Media Group

The numbers prove direct mail is a top tier marketing channel. “U.S. advertisers spend $167 per person on direct mail to earn $2,095 worth of goods sold; a 1,300 percent return.

Direct Mail Boosts Fintech Traction - Lend Academy [Editor’s note: This is a guest post from Mike Gunderson, Founder and President of Gunderson Direct Inc., a 15-year-established direct marketing agency that helps businesses drive new leads and close more sales through traditional offline channels, especially direct mail. Clients include Innovativ...

Printing has become an important part of the marketing mix. Color is a critical part of printing. Our brains make associations based on color.

How to incorporate color into your branding Color is a powerful player in people's perceptions of your brand. Before deciding which colors make sense for your brand, it's important to think about what they mean.

Direct mail, still the best way to reach your market, and still the best response rates among marketing channels. Especially when combined with new technology and digital channels. Personalize your content and micro-sites. Use video, email and social media.

The Secret Sauce Behind Direct Mail's Resurgence Integrated with new media, savvy marketers are discovering that direct mail is more powerful and ROI-positive than ever, especially for microtargeting new customers and deepening relationships with existing ones.