Eptimizer

The cover photo is the most important image on your Google Business Profile, but Google often likes to change your selection.

Colan Nielsen's post on cover photos offers some advice on how to convince Google to accept your cover photo.

He suggests you pick a photo that:
🔸 is 1332x750p
🔸 is of an exterior
🔸 works in landscape & in square format
🔸 has a simple background
🔸 doesn't have too much text

Most businesses are doing Google Posts all wrong.
They treat their Google Business Profile like a social media profile, but it is NOT. GBP is the one platform that people visit with the intent to BUY, so lean into that.
Here’s how to use Google Posts to drive clicks, conversions, and SALES.

How To Do Google Posts the RIGHT Way Here's how to use Google Posts to drive clicks, conversions, and SALES.

Apple Business Connect now offers insights into traffic and conversions. In some categories it will outpace both Facebook and Yelp as a source for conversions & new business.

Should You Invest in Apple Business Connect?

The same content that gets 1 like on Facebook can get hundreds, thousands of views on Google Posts.

Google Posts are basically free ad space. Use it!

In this new year, embrace the narrative of your business being operated by real people who serve real neighbors in real ways, with personality and charm that can’t be replaced by bots. This won’t be an easy race, but it’s worth running, whatever the odds.

2023 Local SEO Success: Human Power in a Year of Change As we ring in 2023, Miriam shares insights from industry professionals that show why the developments we’ve seen over the past few months indicate greater change ahead — driven by Google’s attitude toward and handling of local and general search philosophy.

Stellantis launches new business unit to turn your vehicle data into cash

Stellantis launches new business unit to turn your vehicle data into cash Stellantis launched a new business unit called Mobilisights dedicated to turning all that vehicle data into marketable products — and revenue.

LinkedIn 2023 Data: What Businesses & Advertisers Need To Know LinkedIn is releasing an updated set of data on the state of the social network in 2023, with relevant statistics for marketers and advertisers.