Corky Thacker Communications

Internal communications need to be compelling! Here's one of a series of eight posters we created for Ferro Corporation.

Annual enrollment booklet cover for Ferro Human Resources

To see more of our work, visit our Flickr page: http://www.flickr.com/photos/corkythackercommunications/sets/72157633386784357/

Creativity is a big factor when developing marcom materials for clients. Check out how we approach creativity on our blog!

Making Something Out of Nothing | Corky Thacker Communications The ultimate creative challenge—and thrill—is to start with a completely clean slate: To create an entirely new concept; to visualize something truly new and different. I’ve enjoyed doing pretty much that in creating my garden from a virtually empty backyard. But even then—as with marketing communi...

Facebook's recent confirmation that video ads will soon be incorporated into the site have users and marketers buzzing. What do you think? Is the risk of user backlash and the high ad cost worth it?

Facebook: Here Come Video Ads Facebook (FB) is about to take its most intrusive advertising to a new medium – video – and it could be the most annoying yet. On tap: short video ads placed smack in the middle of users’ main news feeds. Related: Facebook Surges and Mark Zuckerberg Pockets $3.8 Billion Un-skippable Facebook video a...

How can you beat Facebook's EdgeRank and increase your page's reach? Check out our blog post for tips!

Are Your Fans Listening? | Corky Thacker Communications With Facebook’s recent launch of Graph Search many companies are successfully beginning to hone in on targeted audiences. And while Graph Search is proving to be a valuable tool for b2b companies, it’s the viewership of posts that are still posing questions to social media doubters.

Have you tried Graph Search yet? Check out this great article on 7 searches that will give your business an edge.

7 Facebook Graph Searches That Will Give Your Business An Edge A screenshot of Facebook's Graph Search (screenshot by Steve Cooper, page assets property of Facebook) Warning: Conducting these Facebook Graph Searches is extremely helpful and addictive, proceed with caution. At it's core, Facebook is about people—who they are, what they like, where they've b...

Are you following us on LinkedIn?

Corky Thacker Communications | LinkedIn Welcome to the company profile of Corky Thacker Communications on LinkedIn. Corky Thacker Communications, Inc. is an integrated marketing communications agency that is...

One of the key benefits of social media is its ability to help keep B2B marketers top of mind without going so overboard they end up being tuned out by their audiences. Read more here!

Social Media: The Fundamental B2B Customer Engagement Tool - Business 2 Community One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and pho...

Are you new to social media posting? Check out our blog post on what to do and what to avoid when posting on social media outlets.

Posting Etiquette—What to Do & What to Avoid on Social Media Outlets | Corky Thacker Communications As with all marketing tactics, there’s a right and wrong way to post content. Use this list of guidelines to help increase and maintain your following on social media outlets.

Many marketing firms advise rebranding with logos reflecting the current hot design trends and colors. Sometimes that’s a good idea, but these examples prove otherwise.

The Oldest Company Logos in America Source: courtesy Deere & Co.Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden arches? A good logo helps consumers recognize brands instantly and distinguishes brands from the competition. For these reasons some corporate logos…

Is your company on Instagram? Business-to-business companies around the world are jumping on the Instagram mobile app bandwagon, and they’re doing it well.

Instagram isn’t just for college kids and celebrities anymore—it’s for businesses, too. | Corky... Instagram isn’t just for college kids and celebrities anymore—it’s for businesses, too.